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Focusing on the Consumer: Navigating Through Moments of Growth JOHN CAFARELLI, President and Founder, Ernest Supplies ROBIN HELFAND, Sweet Chief and Owner, Robin's Candy JOMAREE PINKARD, Co-Founder, Hella Cocktail Co. DAVID RABKIN, EVP and General Manager, Global Marketing, American Express

Focusing on the Consumer: Navigating Through Moments of Growth

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Page 1: Focusing on the Consumer: Navigating Through Moments of Growth

Focusing on the Consumer: Navigating Through Moments of Growth

JOHN CAFARELLI, President and Founder, Ernest SuppliesROBIN HELFAND, Sweet Chief and Owner, Robin's Candy

JOMAREE PINKARD, Co-Founder, Hella Cocktail Co. DAVID RABKIN, EVP and General Manager, Global Marketing, American Express

Page 2: Focusing on the Consumer: Navigating Through Moments of Growth

Moderated By:

David RabkinEVP, Head of Global Marketing Global Commercial PaymentsAmerican Express Company

Page 3: Focusing on the Consumer: Navigating Through Moments of Growth

Jomaree PinkardCo-FounderHella Cocktail Co.

John CafarelliPresident & FounderErnest Supplies

Robin HelfandSweet Chief & OwnerRobin’s Candy

Page 4: Focusing on the Consumer: Navigating Through Moments of Growth

In this session you will learn to:

Consistently deliver world-class customer service in every retail format.

Anticipate and manage areas of growth. Meet rising expectations and emerging opportunities

head-on.