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Coupon sites in australia – a complete list of top sites

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Page 1: Coupon sites in australia – a complete list of top sites

Coupon Sites in Australia – A complete list of Top Discount

Sites

Use of coupons is a great way to save money and many businesses now offer coupons and

vouchers for budget conscious consumers who want to save money on their everyday

purchases.

Couponing is very popular in US and UK but it is relatively new in Australia and very few

genuine coupon sites exist to cater for this rapidly growing market segment.

We looked at more than 120 sites and evaluated them on a number of criterion including

availability of the coupons, trust factors associated with the site and whether or not they can

be classified as a coupon sites as coupon sites differ from pure discussion forums or other

user generated content which is often unverifiable.

Here is a list of sites in order of their usefulness, safety, and trust according to our score

calculations. Top two sites are okay for client recommendations based on their high scores.

Note: Sites in red are those with a score of less than 50. Visit them at your own discretion.

1. Top Bargains – Score (73/100) A community based couponing website with a

friendly outlook and good scores on coupons availability and trust as reported by

third party tools. This site outscored others in almost every criterion we set for this

comparison. https://www.topbargains.com.au/

2. RetaiMeNot – Score (67/100) Massive coverage of Australian online retail despite

being a US site. This site runs mostly on user-generated coupons and they seem to

be doing a great job. No community or Australian presence though.

http://www.retailmenot.com/

3. OzBargain – Score (59/100) – Similar to TopBargains but very few coupons, as this

primarily seems to be a user forum.

4. Buckscoop.com.au – Score (52/100) - No user community.

5. ShopADocket – Score (51/100) - No user community.

6. Finder.com.au – Score (43/100) - No user community, misleading content.

7. OzDiscount – Score (39/100) – Trust issues with this site. No user community.

8. SavingStory – Score (35/100) – A high number of expired coupons. No user.

9. CuponNation – Score (32/100) – Poor reviews and trust issues. No user

community.

10. The Bargains Avenue (29/100) – Trust issues with this site. Filled with false

discounts to force clicks. No user community.

11. Coupns.com.au (28/100) – Spam issues

There were 109 others sites, which were so poor that we excluded them from being listed

here, as they may not be suitable for safe browsing.

List of Tools Used to Generate the Scores

- Google Page Rank

Page 2: Coupon sites in australia – a complete list of top sites

- Majestic Trust Rank

- Text Sentiment Analysis using AlchemyAPI

- Whois Privacy

- CTR/Bounce Rate/Social Proof (using various tools)

- Facebook/Google+/Twitter pages corresponding to coupon sites where they were

available.

- Proprietary Analysis software (contact your business partner for details)

How to pick great coupon partners?

- Look for the ones with existing communities. Coupon sites with no communities such

as Finder.com.au are harmful for your business, avoid them at any cost.

- Pay on placements, not on performance. You get what you pay for. Paying on

performance only will get dodgy partners with fraudulent practices.

- Pick a reliable network partner (Linkshare, CF are only two approved by our

practice).

- Work hard to recruit and retain super-affiliates, as they are closest to your customer

and they hate lacklustre advertisers.

Last Updated: 25/02/2015

Note: Please contact your TMT contact at Sydney office for full list, client referrals or

access to the framework to calculate these scores. Okay to share with external

clients.