Copyright © Carissa Rose Designs LLC. All rights reserved.

Carissa Rose Brown 214.727.9625 cbrown@carissarose.com

The Problem: Shirts, Jackets, Dresses and Tops that don’t fit. BUTTON DOWN SHIRTS:

The Problem: Shirts, Jackets, Dresses and Tops that don’t fit. JACKETS THAT DON’T CLOSE TENT-LIKE TOPS

FIT, VALUE & CONFIDENCE

I could actually wear a white shirt without it gapping open, something I haven’t been able to do for years. I love this line! I will be wearing it in the future. Shelley Z, Michigan

I absolutely love your clothing! It definitely makes me feel more confident when I have great fitting clothes like yours. Thank you so, so much! -Stephanie M, Florida

The Solution:

Women’s apparel in proportion specific sizes @ CarissaRose.com: •The core of the Carissa Rose concept is the bust to waist ratio.

•Given the same size waist, we change key measurements to produce a more perfect fit for your body.

•Disruptive fit model using empirical data from hundreds of proprietary fit sessions, and current BMI research.

The Product Line:

The Carissa Rose

Market: $1B+

Women’s online apparel sales

annually: $10.5 Billion (11% growth)

Growth of online retail sales annually:

188 billion 2011 (10% growth

through 2015)

Professional women who need work-appropriate

clothes

US market for outsize apparel,

2008-2014 $5B > $43B

Just received my first order and it definitely won't be my last – perfect fit, great quality, no hassle at all with international shipping- I'm a very happy camper. Andrea C, Australia

Our Target Client Base

*Includes petite, plus-size, and all other extended sizing / nontraditional silhouettes. Sources: NPD Group, US Dept of Commerce, and internal analysis.

The Underserved Market: Over $1B

$1.75 B $2.6 B

$3.67 B

$4.9 B

$6.38 B

$8.1 B

$10 B

$0

$5,000,000,000

$10,000,000,000

$15,000,000,000

$20,000,000,000

$25,000,000,000

$30,000,000,000

$35,000,000,000

2010 2011 2012 2013 2014 2015 2016

Women's outsize apparel sold online* Women's apparel sold online

Competitor Strengths Weaknesses

Pepperberry • Market leader in UK. • Merchandising mix. • Brick & mortar stores • $70M annual revenues

• Lower quality fabrications and sewing.

• Fit doesn’t serve the US female body accurately (different proportions)

Rebecca & Drew • Based in NY (major apparel center)

• Off-shore production capabilities

• Sizes by bra cup and band width, relative and inaccurate system

• Website not updated

The Shirt by Rochelle Behrens www.the-shirt.com

• Business to Business model resulting in many points of sale

• Lower price point

• Narrow focus on “solving the gap problem” not proportion specific sizes

• Liminted styles and colors available

Competition

Direct to consumer model; first-hand feedback shapes merchandise line

Community oriented for social commerce

High touch customer service

Scalable for strong, fast growth

Go To Market Strategy: e-Commerce

2010 2011 2012 2013 2014

Gross Revenues 203,544 126,592.00

88,493.22

32,598.21

15,783.75

Expenditures 220,116 79,398 Net (16,572)

Financial Summary

450,000+ views on YouTube channel

120 affiliates deliver 25% of sales

~5,265 Facebook fans

Impact of just 4 major media placements (print and digital): $63.3K sales 507 new customers If they know about us, they buy.

Bootstrapping Metrics & Results on $100K (09-10) Initial Investment

Customer value (Annual): ~$250-500

Unique orders per customer (Average): 5

2010 - 2011 Total Marketing Spend $45,291.00 Total Customers Acquired 1650 Customer Acquisition Cost $27.45

Average Net Purchase Per Customer $143.64

COCA & LTV

Inventory on Hand $ 24,390.00 Disruptive sizing system established $ 7,500.00 Pattern fit block determined $ 5,000.00 Robust e-commerce site $ 12,500.00 Existing customer base $ 10,000.00 60+ hours available (already paid) to improve website $ 5,000.00 4+ years historical data on psychograph of shopper $ 10,000.00

TOTAL $ 74,390.00

Assets

Robust e-commerce Website

Robust e-commerce Website

Robust e-commerce Website