Boutique: 3 Ways to Build Loyal Customers

3 WAYS TO BUILDLOYAL CUSTOMERS

BOUTIQUE

BE PERSONABLE

By collecting customer information and other details

right at the POS, you have the information needed to

make your customer feel special.

When asking for this information, be transparent! Tell

the shopper why you are collecting their information

and how you plan to use it.

Add additional notes that will help you to connect

with them next time they visit the store. For example,

if you knew Kathy was looking for a dress for a friend’s

birthday party, ask her how the party was and how the

dress worked out!

BE REAL

Make sure your sales pitch sounds genuine and not

scripted. Start with a friendly greeting or compliment

and then ask if they’ve been in before.

Be sure to alert shoppers of your current promotions

and deals, but don’t be overbearing. Some shoppers

prefer to be left alone and just look around.

The less sincere you are, the more likely you are to turn

customers away. Instead, use your first interaction with

them as an opportunity to build a genuine relationship.

GO THE EXTRA MILE

By exemplifying outstanding customer service, you will

have more loyal customers. Exceed your customer’s

expectations and go out of your way to make them happy.

Be sure to remember the customer is always right. You

want to do everything in your power to offer a positive

and memorable experience.

Maybe that means offering to carry their purchase to

their car or giving them gift cards when your store

makes a mistake.

3 WAYS TO BUILDLOYAL CUSTOMERS

BOUTIQUE

WANT TO LEARN ABOUT HOW RICS CAN HELP YOU MANAGE YOUR BOUTIQUE?

CLICK HERE ▷