8 Quick Tips To Master Your Content Marketing

COMPETING WITH EVERY OTHER ECOMMERCE BUSINESS FOR ONLINE ATTENTION IS A HUGE

CHALLENGE. HERE’S THE SOLUTION.

GO NICHE

Make yours shine:

Specify your content Create it for a niche audience

And about a niche subject 

Be careful not to go too overboard with a specified blog and write about something that has a three-man fan base. 

SOLVE PROBLEMS WITH YOUR CONTENT

Blogs actually to provide genuine benefit to the customer:

Constant reviews of your products or talking about last week’s staff night-out builds up a company culture but probably isn’t going to do much in terms of shares and having people buy your products.

Record the benefits, of your product instead, to help potential buyers understand exactly how your product will solve their problem.

How-to-guides: Think about what problems you can help your audience solve.

CREATE VIDEO TUTORIALS

Now for something a bit different: Videos provide an excellent opportunity for e-commerce businesses

On YouTube, for example, many popular videos are often tutorials. Think of what problems/needs your customers may have had, or even ones you have had personally, then solve them on the video.

If you use any of your products in the video, you should make it simple and clear where they can be purchased!

CREATE REVIEW/COMPARISON ARTICLES

Reviews are also a great way to bring in traffic to your site.

If someone arrives on your blog and find a helpful review – they become a potential customer, with (if you’ve done your web design properly) a clear call-to-action to make a purchase.

Not only can your post potentially rank for a number of product-related keywords, it can provide valuable information and guidance to inform your visitors’ buying decisions, boosting your brand reputation and customer service.

CREATE BUYER’S GUIDESA REALLY HELPFUL PIECE OF CONTENT YOU CAN PROVIDE YOUR AUDIENCE WITH IS A BUYER’S GUIDE.

-Potential to improve your search ranking -Gives your readers a subtle push towards making a purchase  -Shows your audience that you aren’t just pushing your products - You show that you also aim to provide objective and informed advice  -Helps your customers -Gains customer’s trust

MEET CUSTOMERS WHERE THEY ARE IN THEIR BUYING JOURNEY

Not everyone that visits your site will be there to buy something. Some will be browsing; perhaps with an idea to browse but with no specific product in mind. Some may not realise how much they need your product… yet.

  Therefore, your e-commerce site needs to be ready and prepared for all areas of the customer journey. This will require an understanding of how each relevant traffic source impacts the route to purchase and what type of content needs to be delivered at each step.

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