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Wednesday 20th May 2015
Part 1 of 3 in the Build, Engage, Recruit series
How to attract the right followers for your business
© 2015 LinkedIn Corporation. All Rights Reserved.
3
What we will cover today
Agenda
1. An introductions to Build, Engage, Recruit
2. Why followers are important to your business
3. Why people follow
4. What users want to see before they follow you
5. How to generate followers
6. Key takeaways
7. Questions
4
An effective and efficient strategy to get the most from Social Media
4
Build, Engage, Recruit
Build Engage Recruit
+ =
6
Recruitment & MKTG
Same funnel, same techniques
Talent ecosystem
Talent prospects
Talents you want
Customer ecosystem
Customer prospects
Customers you want
Recruitment Marketing
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A couple of techniques you can use
Why do people follow
Social proofing – how can you reach a tipping point?
Fear of missing out (FOMO) – why do people need to listen to you?
Bandwagon effect – what can I do to join the conversation before it is too late?
Authority – who has enough authority in your organisation?
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Build your strategy around it
Understanding what users want from you
88%
Would follow a company
Follow companies for jobs
Projects and initiatives
News and insights
68%
61%
79%
What do Java Developers look for in a job? What skills and keywords should you look for?
http://www.slideshare.net/linkedin-talent-solutions/tagged/Talent%20Pools%20Analysis
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One unified message across all touch points with your business
Not just on LinkedIn
Across Social channels Your website Offices Whilst on the phone In emails Etc….
With targeted advertising
Advertise
Targeting capabilities:• Geo• Function• Industry• Seniority• Groups• Graduation year• School/university• Company• ...
Defensive and offensive branding tactics
Leverage your employees
• Every Employee is a brand ambassador
• Recruiters get 10x profile views
• Profile needs to be branded
• Unify your brand across your business
Simple changes can have a massive impact
Use other channels
• Add the Linkedin logo in your signature
• QR code
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Start or join in with the conversation
Be interesting
• Join conversations to enhance the engagement and visibility
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It’s good to share
Status updates
Companies that post at least 1 status update per week on LinkedIn get….
….40% more job views….and 25% more applications
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16%
50%
*Engaged member = any member who viewed one of your jobs, your company/career page or became a follower within the 60 days prior to receiving an InMail from one of your employees
InMail success rates by brand engagement
Telling the right story to your audience
No engagement with your brand
Engaged with your brand*
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Your next steps to building the audience you want
Things you can do today
1. Work out why people should follow you
2. Communicate the benefits of following you using the best channel for the job
3. Sync all channels and communications
4. Leverage Social Proof, Fear of missing out and Authority
5. Advertise to your audience and make a BIG noise
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Some dates for the diary
Build, Engage, Recruit webcast series
Engage your audience June 18th at 3pm
Recruit more effectively July 7th at 11am
Engage
Recruit