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Recruiting con LinkedIn: come e perché
9 Settembre 2015
AgendaSeptember 9th
LinkedIn Today
Build, Engage & Recruit: A Corporate Linkedin Strategy
Connect the world’s professionals to make them
more productive and successful
Our mission
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
LinkedIn: a global pool of professionals
2M+INDONESIA
2M+PHILIPPINES
1M+MALAYSIA
1M+SINGAPORE
1M+SAUDI ARABIA
16M+BRAZIL
100M+UNITED STATES OF AMERICA
9M+CANADA
24M+INDIA
5M+AUSTRALIA
1M+NEW ZEALAND
3M+SOUTH AFRICA
1M+UNITED ARAB EMIRATES
15M+UNITED KINGDOM
7M+FRANCE
8M+ITALY
1M+BELGIUM
1M+DENMARK
2M+TURKEY
4M+NETHERLANDS
1M+SWEDEN
5M+SPAIN
380M+ Membersworldwide +2 New members per second
8M+CHINA
45M+ Student & New Graduates
Mobile traffic
50%
<2%
mobile traffic is calculated as a % of LinkedIn member-only unique visitors; calculated using Q4 average for each year
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
PROFESSIONALS USE LINKEDIN FOR3 VALUABLE REASONS
KNOWLEDGEThe definitive professional
publishing platform
NETWORKWe connect the world’s
professionals
IDENTITYThe professional profile
of record
SOCIAL MEDIAIS HERE TO STAY, EMBRACINGITS POWER IS THE KEY
57%of the decision to ‘buy’
is now made before any commercial contact with
your business
THE BEST RECRUITERS ACT LIKE MARKETERS
SOCIAL MEDIA KEEPS THE CONVERSATION GOING1
…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE
SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY2
are passive and not looking to move
80%
60%of them are open
to opportunity!!
BUT
Build Awareness
Engage
Leads
Sell HireHire
THE BEST RECRUITERS SOCIAL MEDIA FUNNEL
WE RECOMMEND3 SIMPLE STEPS
YOUR FOLLOWERS& YOUR BRAND
NURTURE YOUR TARGET
AUDIENCESDO WHAT
YOU DO BEST
BUILD ENGAGE RECRUIT
YOUR LINKEDIN JOURNEY
RECRUITENGAGEBUILD
ACCELERATEFOLLOWER GROWTH
Reach out to potential candidates and convert them into followers
BUILD
TARGETEDCAMPAIGNS
300% Follower base increase- Symphony Teleca
LEVERAGEYOUR EMPLOYEESBUILD
EMPLOYEEPROFILE
ADS
of page views are members looking at members76%
Reach out to your employees network and convert them into followers
YOUR LINKEDIN JOURNEY
RECRUITENGAGEBUILD
IMPROVE YOUR FOLLOWER ENGAGEMENT WITH RELEVANT MESSAGINGENGAGE
Page visitors seethe content that isrelevant to them
≤ 400%increases in candidate conversions achievablewith targeted content
CAREERPAGES
IMAGES
JOBS
VIDEO’S
KEEP YOUR FOLLOWERS UP TO DATE
Your potential audience
347MEnsure you arealways top of mind
Relevant contentEncourages likes& shares
ENGAGE
CONTENTUPDATES
19
380M+(+2 every sec)
Company’s reach
Sponsored Updates reach the entire LinkedIn network
LinkedIn Member Population
Company Updates only reach your pool of followers
ENGAGE
SPONSOREDUPDATES
BUILD THE SAME RELATIONSHIP WITH MEMBERS
OUTSIDE COMPANY REACH
ACCELERATE YOURENGAGEMENT REACH
uplift in click throughrates for updates25%
the usualcontent traffic3x
Reach a wider audience before you even have them as followers
ENGAGE
SPONSOREDUPDATES
CREATING ‘FOLLOWERS’ WILLFUEL YOUR SUCCESS
? ? ?
? ? ?
? ? ?
What good is a poston Facebook if youhave no friends?
Followers are morelikely to recommendyour business2.5 x
95% Followers are 95% more likely to respond to an InMail
of members are interestedin job opportunities from companies they are following79%
YOUR LINKEDIN JOURNEY
RECRUITENGAGEBUILD
PROACTIVELY SOURCECANDIDATES & CONSULTANTSRECRUIT
RECRUITER
Increased access to the network
Reach outusing InMail
Workflow andCollaboration tools 95%
Followers are 78% more likely
to respond toan InMail
24
Global Talent Pipeline
Supervisor
Recruiter
RecruiterRecruiter
RecruiterRecruiter
Supervisor can access allRecruiters activities
Recruiters can collaborate globally
DIRECT SOURCING PLATFORMMANAGE CENTRALLY & ACT LOCALLYRECRUIT
RECRUITER
PROMOTE YOUR JOBS TO THE BESTCANDIDATES & CONSULTANTSRECRUIT
RELEVANTJOB POSTS
Only the most suitable candidates will see your jobs
Job posts are a great engagement tool
Job visibility can be increased with Sponsored Jobs
of members are interested in job opportunities from
companies they are following
79%
Follo
wer
s
Time
BUILD, ENGAGE AND RECRUIT FOR SUCCESS
RELEVANTJOBS
CAREERPAGES
TARGETEDMEDIA
EMPLOYEEADS
RECRUITERCONTENTUPDATES
BUILD ENGAGE RECRUIT
Thanks!
