Linkedin job search fundamentals part 2

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Job Search Fundamentals, Part 2

©2013 LinkedIn Corporation. All Rights Reserved.

Meet Lindsey

©2013 LinkedIn Corporation. All Rights Reserved. 3

Agenda

1.  Be Smart: Implement the “no-brainers” 2.  Be Found: Think like a recruiter 3.  Be Top-of-Mind: Increase your visibility 4.  Be an Insider: Make the most of your connections 5.  Be Savvy: Overcome specific challenges


Ask a question: [email protected]

http://learn.linkedin.com/jobseeker


1. Be Smart


Implement the “no-brainers”

1.  Complete your profile 2.  Upload your existing contacts 3.  Sign up for daily job emails


2. Be Found


Profile Improvement Strategy

1.  Search postings to determine keywords 2.  Search role models’ profiles for ideas

“Make sure you incorporate a lot of keywords for the kind of job you’re

looking for. As a recruiter, I run searches through LinkedIn and I look for the key requirements of [each available]

job. I look for very specific skills, so have these in your profile.”

Cyndi Klein, Technical Recruiter, Rackspace

1. Search postings to determine keywords


Determine keywords

Lance Wendl

Jessie Wright

Jim Gulf

Seth Clarke

Ken Smith


Determine keywords

From Kyle Smith – Question…


Determine keywords


Determine keywords


Find more job postings to search for keywords


Develop a strong, keyword-aware headline


Don’t say unemployed

✗ Unemployed Greater New York City Area Financial Services


Announce your availability and goal…

Technical Product Manager with 10+ Years Experience Seeking New Opportunity Greater New York City Area Information Technology and Services

✓


Sell yourself more subtly…

Technical Product Manager with 10+ Years Experience in Corporate and Start-Ups Greater New York City Area Information Technology and Services

✓


If you have two interests…

Highly Motivated Technical Product Manager / Technology Salesperson Greater New York City Area Information Technology and Services

✓


2. Search role models’ profiles for ideas

Lance Wendil

Jess Wright

Jim Gulf

Seth Clarke

Ken Snill

Jon Hardy

Sally Reidmer


Role models provide ideas for…

§  Strong profile headlines §  Summary Statement wording §  Employers to research §  LinkedIn Groups to join §  Connections and other role models


Success Story


Be consistent across social media


Write a keyword-rich Summary Statement


Add keywords to Skills & Expertise section


Join groups to support your personal brand


Job Seeker Premium


3. Be Top-of-Mind

70% of jobs are found through networking


Your Friends’ Friends

Your Friends

Your Friends’ Friends’ Friends


Visibility Strategy

1.  Show up on people’s Home screens with status updates 2.  Do “small goods” 3.  Turn LinkedIn Group participation into one-on-one networking

relationships


1. Show up: frequently update your status


Success Story


2. Do “small goods”


3. Turn LinkedIn Groups into one-on-one networking relationships

Sam Welling

Sam Welling

Jenny Sanders

Rachel Christen


Reply privately in discussions

Richard Matt


Reply privately in discussions

Richard Matt

Michelle K.

RE: Bouncing Back from Job Loss

Michelle, Thanks for posting such an interesting article. I’m in a similar situation. I noticed in your LinkedIn profile that we both have a background in small business accounting. Perhaps we can help each other in the job hunt. May I send you a connection request and keep in touch?


4. Be an Insider

“If I were looking for my next opportunity, I would spend 75-85% of

my time identifying contacts in my professional network who work for

companies that have the right cultural reputation and that would allow me to

be challenged, impactful and professionally happy.”

Zachary Simon, Director, Global Executive Talent Acquisition, Eaton Corporation


Tap your connections

1.  Target companies where you have connections, even if no job is immediately available

2.  Determine specific target position(s), and request introductions to recruiters and others

3.  Apply for the jobs 4.  Follow up with hiring managers/recruiters


Step 1: Create a list of target companies






Reach out to a connection

…exploring new opportunities. I've been following the excellent work you're doing at IBM -- I loved the recent Watson news -- and would be interested to learn more about your experience at the company. Would you be open to a brief phone chat sometime soon? I'd really appreciate your time and insight. Thanks and all the best, Lindsey

Working at IBM

Greg Roulette

“Keep in mind the mentality of recruiters. Their number one priority is

filling the open positions that are currently on their desks, not helping find people their next opportunity.”

Zachary Simon, Director, Global Executive Talent Acquisition, Eaton Corporation


Step 2: Determine specific position(s) to target


Determine specific position(s) to target


Find insiders

Zoe Childs

Rebecca Fox

Richard Halleny


Request introductions

Barbara, I’m very excited about a technical product manager position available at Zoe’s company, and I saw that you are connected to her. As you know, I am passionate about my work and eager to contribute to a strong team. I know that Zoe is not a recruiter, but I am hoping she might be willing to provide some insight into the company, particularly their great work in mobile. Would you be willing to introduce me? Thank you for considering my request, and please let me know if there’s anything I can do to support you.

Referral to Zoe at Adobe

Barbara Salinas

Barbara Salinas

Lindsey Pollak Career & Workplace Expert / LinkedIn Ambassador

Tell Barbara Salinas why you want to get introduced (may get forwarded to Zoe Childs)

Zoe Childs HR at Adobe


Step 3: Apply for the job(s)!


Step 4: Follow up

Richard Halleny


Step 4: Follow up

Richard: Richard is

Richard’s

Richard, I recently applied for the technical product manager position you posted here on LinkedIn (#12345) and I wanted to express my excitement about the possibility of joining the Adobe team. I have 10 years experience in the field with a special expertise in leading cross-functional teams. I’m also a longtime fan of your CS products and would be honored to work on the team developing new CS features. Thank you for considering my application. Please let me know if I can share any additional information or qualifications.

“The worst thing is when you can tell someone is sending mass emails. Customize your approach to each position or person. We don’t want

someone who just wants to get a job anywhere. We want someone who is

passionate about working here. Make us feel special!”

Cyndi Klein, Technical Recruiter, Rackspace


The InMail Guarantee


5. Be Savvy

“I don’t want my current employer to know I’m job hunting.”

Challenge #1


1. Change your contact settings


2. Alter your badge settings


3. Hide your activity broadcasts

“I’ve been unemployed for an extended period of time.”

Challenge #2

“The biggest thing to do is to have a credible, honest rationale for the gap in your resume. Don’t try to hide it. Don’t

try to falsify what you’ve done. The second thing is to be able to talk about

what you did during that time, whether it’s paid or unpaid work.”

Debbie Biondolillo, former VP of HR, Apple


Explaining long-term unemployment


Explaining other gaps


Highlight volunteer work


Success Story

“I am trying to change careers.”

Challenge #3


1. Explain your career change in your headline

Experienced College Instructor Seeking Role in Corporate Training Greater New York City Area Professional Training & Coaching


2. Explain your career change in your summary


3. Participate in new LinkedIn Groups


4. Engage your network

Juan Gutierreze

Lindsey Pollak<lindseypollak.com>

Juan, You’ve always been so supportive of me, so I wanted to reach out and let you know that I’m making a career change. I’m in the midst of transitioning from my role as a college instructor into the world of corporate training. I’m really excited to make the move! Would you have some time in the next few weeks for a brief phone chat so I can seek your advice on the transition? I’d really value your perspective. Thank you,

Seeking your advice on my next career move


Success Story


Summary

1.  Be Smart: Implement the “no-brainers” 2.  Be Found: Think like a recruiter 3.  Be Top-of-Mind: Increase your visibility 4.  Be an Insider: Make the most of your connections 5.  Be Savvy: Overcome specific challenges


Questions


Visit our Resources website

http://premium.linkedin.com/jobseeker/resources.html

Recruiting & HR

Linkedin job search fundamentals part 2