Job adverts what to stop doing in 2017

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  • http://www.barclayjones.com/http://www.barclayjones.com/

  • http://www.barclayjones.com/http://www.barclayjones.com/http://www.twitter.com/lisamarijoneshttp://www.twitter.com/lisamarijones

  • We make recruiters more successful

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  • A bit about Broadbean

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  • 8 Years Later

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  • Tweet during the webinar! #RecruitClever

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  • What is 2017 all about?

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  • Sick of

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  • Poll

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  • Chat Question

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  • Listen to our STOP webinars

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  • Poll

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  • History of the job advert

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  • Just after the dinosaurs

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  • 3000bc (ish)

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  • 1500 (ish)

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  • 2000 (ish)

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  • 2003 (ish)

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  • We dont charge for adverts, and we dont spend time mmm

    recruiters make it look so easy Ill give it a go

    myself!

    We demonstrate to clients that crap adverts place talent!

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  • 2017 - Job Adverts have a Job to do

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  • 5 things to stop doing with your job adverts in

    2017!

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  • Poll

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  • Stop writing adverts for code breakers!

    Unless theyre for coders!

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  • 3 out of 5 people find jargon annoying

    57% put off applying

    64% DONT apply for jobs where they dont get the job title

    http://www.barclayjones.com/http://www.barclayjones.com/

  • Say What? Media Distribution Officer?

    Paper Boy / Girl

    Brand Champion / Warrior?Sales Assistant

    Sanitation Engineer?Bin Man / Cleaner

    Talent Delivery Specialist? Recruiter

    Family Protection Consultant?Insurance Telesales Worker

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  • Keep going if you want to attract people who dont care where they work or

    how much they earn! Thats a USP!

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  • Poll

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  • Stop and THINK!

    4,002??

    15,740!!

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  • Isle of White

    Primery School TeacherSales Manger(36) Sales Leed

    Pubic Relations

    Primery School Teacher

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  • 0%

    2%

    4%

    6%

    8%

    10%

    12%

    10 20 30 40 50 60 70 80

    Impact of job title length on application rates

    No. Characters

    0%

    2%

    4%

    6%

    8%

    10%

    12%

    14%

    16%

    1K 2K 3k 4k 5k 6k 7k 8k 9k 10k

    Impact of job description length

    No. Characters

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  • 300% increase in applications IF they take less than 5 minutes

    Job titles between 50-60 characters are clicked on 40% more

    (Clear and descriptive content have a material influence on a candidates decision to apply)

    Job descriptions between 2,000 and 10,000 characters are clicked on x5 more than similar job descriptions of less than 1,000 characters

    Descriptions between 4,000 and 5,000 spike at 15% (CTA)

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  • Poll

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  • Stop making the job look dull!

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  • You

    MU

    ST w

    ork

    wit

    h p

    eop

    le w

    ho

    do

    th

    is r

    ole

    or

    wh

    o t

    his

    per

    son

    will

    re

    po

    rt t

    o

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  • Poll

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  • Stop thinking that theres a best time to

    post!

    Because there isnt!

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  • Fixed v Growth

    Poor adverts = poor response

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  • Poll

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  • Stop seeing writing adverts as Admin!

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  • Just stop it!Im really good at this and thats is why I charge

    now let me get on with my job!

    OR Rinse, EDIT and repeat

    Take their input on how they wouldsell the role/write the advert?

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  • Attract Clients

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  • Attract passives

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  • Attract Recruiters

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  • Stop!!!1. Confusing a job specification with a Job Advert

    2. Running a campaign without doing any basic research first. (ie. Choosing the Best job title, right salary, doing competitor analysis, choosing the best job advertising channels)

    3. Trying to screen applicants in the main advertising copy

    4. Failing to optimise keywords on competitive job titles5. Selecting the wrong advertising channels or committing to a single advertising

    channel for all jobs6. Managing campaigns from an inbox or Excel spread sheet

    7. Failing to screen applicants properly / or shortlisting applicants purely against skills and experience

    8. Not measuring their performance and planning to make improvements

    9. Prioritising getting the job filled, over getting job filled with very best applicant!!!

    10. Choosing the wrong job titles

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  • What are you taking away?

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  • For free recruiter advice, tutorials and guides

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