2. FACILITATE HUMAN CONNECTIONS 3. ADD CRM TO THE MIX

When advertising jobs are published online, go beyond vanilla job

descriptions that deal with roles or responsibilities and describe what’s

unique about your company and why the job seeker will find a career at your

company to be a rewarding one

When advertising jobs are published online, go beyond vanilla job

descriptions that deal with roles or responsibilities and describe what’s

unique about your company and why the job seeker will find a career at your

company to be a rewarding one

4. LEVERAGE USER-GENERATEDCONTENT

6. LET YOUR TALENT SPREAD THE WORD

5. PLAY UP THEMOTIVATIONAL QUOTIENT Treat the applicant tracking system

(ATS) as a CRM tool to efficientlyand effectively engage with

candidates online

More often than not, people connect with people more than brands. So

ensure there is a platform to facilitate dialogue and discussion between

talent explorers and recruiters/ current employees / hiring managers

Enable content co-creation between talent across streams and your

company’s HR teams to quickly create and distribute new content that feels

more real and less like marketing

Help employees proactively reach friends on social media for referring

connections

Reduce the amount of time devoted to work-life balance and employee benefits in your videos. Instead,

showcase motivational aspects such as autonomy, purpose, and mastery

7. PROVIDE SHAREABLE CONTENT

Employees want to share good content with their connections on social media – make sure there is a steady supply of engaging and interesting information

in the form of graphics, videos, photographs, brochures, and more

Improved connectivity and digital platforms have changed job seeker behavior. To be effective, recruitment processes must align with the way talent consumes information on jobs, forms opinions, and takes next steps.

Here’s a handy checklist with 8 ways to modernize your talent acquisition methods on digital platforms.

8 ways to make digital talent acquisition more effective

8. DEFINE YOUR SOCIAL DOS AND DON’TS

Institute training programs or policies that guide employees on leveraging

social media to promote your company’s employer brand among

their networks

THE HUMAN RESOURCE OUTSOURCING(HRO) SERIES

1. CONSISTENT AND DISTINCTEVP COMMUNICATION

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