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Winning StrategiesHow real estate agents can
build, engage, and sell on social media
Presented by: Josh Cantrell
Presenting Today...
Josh CantrellMarketing DirectorParadym
What is Paradym?
Real Estate Marketing Simplified
Social Media
● Why Social Media? ● Possible Social Goals● 15 Proven Success Strategies● Free Gift
Today’s Agenda
Pop Quiz!
How comfortable are you with social media?
Why Social Media?
71%
more likely if referred via
social
Source: Hubspot
9%of realtors use
social to marketlistings
72%
of all USadults are on
By the Numbers
Audience Poll
What are your social media goals?
Other Benefits of Social Media● Expand your sphere of influence● Build your personal brand / stature in
your community● Maintain relationships with past
clients● Professional networking● Generate leads● Support other agents on your team● Have fun
The Key to Social Success
1.Build an audience2.Engage your audience
15 Strategies to Build, Engage, and Sell on
Social Media
Build an Audience
# 1 Offline Meets OnlineTurn every interaction into an opportunity to grow your network.
#2 Connect Your Contacts
# 3 “Like” Other BusinessesLocal restaurants, businesses, organizations, schools, and others in your sphere of influence.
#4 Host A Giveaway/Contest
Incentivize social sharing
# 5 Pay for LikesRun Facebook “Page Like” ads
#6 Use (Local) HashtagsHashtags are ways of keeping conversations together and in a stream.
Engage Your Audience
Effective Engagement● Think: You are a person first, a realtor
second.● Create Interesting, Entertaining, and
Helpful Content
“OPEN HOUSE! Stop by on November 15th to see the hottest listing in
East Town.”
“Love using recipes from my
grandmother’s cookbook!”
“Check out these home staging tips
from the pros: http://bit.ly/1DIZooL
”
#7 Use Your BlogYour blog is the hub of your content marketing machine.
#8 Become the Digital Mayor● Own a neighborhood/area. Get specific.● Tell stories about that neighborhood.● Show people what's going on in that
neighborhood.
Linkedin allows you to write articles that appear in your contacts' inboxes.
#9 Publish LinkedIn Articles
#10 FocusHone in on 2-3 platforms for best use of your time.
#11 AutomateBuffer and SAM
Sell to Your Audience
::Important::Social Media is NOT a
vending machine.
#12 Host a LIVE Open House OnlineCreate a Facebook Event and invite all your friends and contacts.
Host on Facebook LIVE via your smartphone
#13 Advertise● Really great targeting● Cheap● Anyone can do it
#14 Call to Action
#15 Commitment● Commit to adding value on social.● Create content. ● Explore features to differentiate
yourself.
Q&A
Free Gift
