Embed Size (px)
DESCRIPTION
Overview of Social Network and Why Real Estate Agents should be using Social Media as part of their marketing strategy
Citation preview
What is Social NetworkWhat is Social Network&&
Will it Really Help My Business?Will it Really Help My Business?
All You Need to Know® All You Need to Know® Helping REALTORS® Achieve Their Goals Helping REALTORS® Achieve Their Goals
John SullivanJohn Sullivan
What is Social Networking?
• A broad class of web sites and services that allow you to connect with friends, family, and colleagues online, as well as meet people with similar interest
• The interaction between a group of people who share a common interest
• A social network service focuses on building online communities of people who share interests and activities
Viral MarketingViral marketing refer to marketing techniques that use social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating processes, analogous to the spread of computer viruses •It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, ebooks, images, or even text messages •Total # text messages sent today exceed the number of people on the planet•Google 2006 2.7 Billion searches Today 31 Billion/month•The second most used search site is YouTube!
Growth of Communication Media
• It Took Radio 35 yrs to reach 50 million people
• It Took Television 13 yrs
• The Internet 4 yrs
• IPods 3yrs
• It took Facebook less than 2yrs to reach 50 million people
Growth of Social Media
Facebook moves from #2 to #1 in the last year
Twitter moves from #22 to #3 in the last year
NAR recently added a Manager of Social Media, Todd Carpenter
• Like an Address book of contacts, friends, business, school mates
• Founded in 2003 by Harvard Student Mark Zuckerburg
• 24 hrs had 1000 Harvard student members• In 2004 expanded to Columbia Yale & Stanford• It took Facebook less than 2yrs to reach 50
million• In Feb 2009 has 150 million users. • Rejected $2billion bid from Yahoo in 2006
• With 52 million U.S. users and 170 million worldwide
• 15 million updates made by users each day – 850 million photos/month
• 50% of Facebook’s users in the U.S. are over 35
• The biggest age demographic in the U.S. on Facebook is now between 35 and 44
• Facebook’s fastest growing demo is 55-plus
• Like a rolodex of business contacts
• LinkedIn in Plain English
• Like at cocktail party going in and out of conversations
• Twitter in Plain English
Why Should I Use Social Networking?
• Nearly 2/3 of homebuyers and sellers are between the ages of 25 and 44
• 71% of real estate professionals are over the age of 45
• More Gen X & Y are using Social Media to communicate more than email
• Network where people are at – Build SOI
Tips for using Social Media• Assistance: Limit talking about yourself- provide ways to help
others instead. This is probably the most important tip in the social media workplace. It’s about “them”, not “you”. Don’t forget this important rule!
• Contribute: Be the one to create (quality) content. While community is Queen in Social Media, quality content is still King. Studies show that people are reading much online, but a much smaller group is contributing content. This can mean good opportunities for you.
• Connect: Reach out to the influencers in your niche, join groups, be polite, honest, sincere, and you’d be amazed what advocates can do for you.
• Links: Don’t be afraid to link out to other blogs and websites in general. Links are what search engines and users make good use of - and search engines would not survive without them.
Tips for using Social Media
• Videos: Video consumption is growing fast. Create a “how to…” or “top tips…” video and submit to YouTube. It has wide reach, and you could have millions of people see it. Humor, controversy and weird stuff works very well, keep that in mind - don’t be afraid to test.
• YouTube – customize your profile & home page. Post Virtual Tours
• Check out 12seconds http://12seconds.tv/12seconds is the best place online for video status updates. It's a super easy way to share what you're doing with your friends and family using short video clips. You can use your web cam or mobile phone.
• Why only 12 seconds? Because anything longer is boring.
Tips for using Social Media
• Add Contacts/Friends - Make a list. LinkedIn will search your Outlook. Clients – Past & Present
• Add Badge (Link) to your email signature, website, marketing material
• Use Postlets Create listing – post, share, syndicate everywhere - Facebook, Craigslist, GoogleBase, Front Door, Trulia, Twitter, Zillow…
Tips for using Social Media
• Although social media and Internet marketing takes time, it does not have to take hours. Make it part of your business plan. Set aside a small amount of time each day and use the Internet to your advantage. After all, that is where the buyers and sellers are. And that is where we need to be too—right there in front of them. It’s the new “face to face”.
Coming Soon
• Internet Marketing3hrs MCE July 09
• Getting Started with Social Networking3hrs MCE June 09
