WHEN MARKETING THEIR BUSINESS

Top 10 Mistakes

Realtors Make

How is YOUR Marketing?

Marketing not effective any moreAdvertising more expensive than ever

Overwhelmed by technologyDon’t know where to startCan’t generate leads like I use toNot getting any real business from my website

What You Will Learn

How your website is wasting your money

How you can re-invest your marketing dollars and spend less

How to capture and convert more leads

How you can dominate the search engines in your market niche

The #1 way to gain credibility/authority

Who Am I?

Who am I?Assistant to a Realtor 1996-1998Licensed May 1998Rookie of the Year 1999Platinum ProducerLeading Edge SocietyPresident’s Circle AwardLife-time Million Dollar ClubBroker/Owner/Trainer

Mistake #1

Using A Brokerage Template Website

Your website is the Main Hub of your businessNot keyword targetedSame as everyone elseNo way to capture leadsGenerates traffic to Brokerage, NOT the agent

new orleans real estate, prudential gardner, new orleans, Metairie, Super search, best mortgage, realestate, realestate, relocate, relocation, homes for sale, open house, orleans, jefferson, st tammany, st bernard, mandeville, covington, hammond, folsom, picayune, laplace, jefferson, ormond, kenner, prudential gardner realtors, gertrude gardner, gertrude gardner, la, ms, mississippi, gulfcoast, gulf coast, bay st louis, gulfport, biloxi, long beach, condominium, condos, home, house, sell, buy, waterfront, townhouse, relocation parish, corporate relocation, property for sale, property management, realtor, residential, seller, real estate agent, real estate broker, mls, buyer, commercial, french quarter, Garden District, waterfront, listings

Keywords that are embedded in the HTML language of this agent’s page are not even in areas where the agent does business. The keyword focus here is ALL about the company.

Mistake #2

Thinking that Just Having A Website

will Generate Leads

You are in a sea of sitesYou must drive Traffic to your sitesPut your web address on everything

Mistake #3

Trying to be Everything to

Everyone

Be NICHE SpecificBecome a “Specialist”Be recognized as an “Authority”Even Buyer Agents can Advertise

Mistake #4

Doing What Everyone Else

Does

Still using print advertisingSame old tired Listing AdsBlending in with the crowdNo Differentiation

Mistake #5

Not Having a “Call To Action” In

Ads

What can you offer?What pain can you cure?How do you deliver?

Mistake #6

No Way to Capture Leads

Need a “Lead Capture Page” or “Landing Page”Autoresponder SystemFollow-up Series

Mistake #7

Not Building Relationships with

Online Visitors

Offer membershipProvide ongoing communication

Offer them something they needTrain them on the Process

Mistake #8

Not Using Video

YouTube is #2 Search EngineKeeps visitors on site longerPeople would rather watch a video than read your articleEstablishes you as the expertEasy to make

Mistake #9

Forgetting Past Clients

Keep the relationship goingMore expensive to always be generating new leadsSend them thingsUpdates on marketHome maintenance tipsNewsletterCardsNotify them of events

Mistake #10

Not Using Social Media

Facebook – Would be the 3rd largest CountryStart the conversation/build relationshipsTargeted AdsFan Page vs Profile PagePeople spend 1 hr average on FacebookMany other social sites

STEP-BY-STEP TRAINING

Secret Agent Blueprint

SecretAgentBlueprint.com