SOCIAL NETWORKING

USING OTHER PEOPLE’S CIRCLES OF INFLUENCE FOR YOUR

CLIENTS

WHY SHOULD YOU BE A PART OF SOCIAL NETWORKING?

Your Customers Are There

Their Friends Are There

Your Competition Is There

WHY DOES SOCIAL MEDIA MATTER?

WHAT CAN SOCIAL MEDIA DO FOR YOU?

Farm Social Media

WHERE TO START – ALL THE SITES…

Hundreds of Sites, check Wikipedia – http://en.wikipedia.org/wiki/List_of_social_networking_websites

Focus Your Effort On What Works

SIMPLIFY YOUR PRESENCE –

Coordinate Your Updates –

Urls, Pics, Etc. -

WHAT YOU’LL NEED –

Profile Picture (Make it web ready – Picasa) Short Bio (200 Words or less) Contact Info A Slogan / Saying / Quote Background Info (Professional) Personal Info

TOOLS YOU’LL NEED –

Laptop

Smart Phone

Digital Camera

Video Camera

BEST PRACTICES FOR CONNECTING –

Connect to Common Connections Check to see if your contacts have connections

with people you know Don’t “Blanket” Connect

Its annoying Join Organizations, Groups, and Forums

Meet people with common interests Accept Requests to People You Know

Consider setting up “levels” of connection. Become Active in These Groups Establish Your Own Groups

LEARNING YOUR MESSAGING –

Learn “Web Lingo” http://www.netlingo.com/acronyms.p

hp http://www.webopedia.com/quick_ref

/textmessageabbreviations.asp

Keep it Short Be Engaging Update Regularly Include Links

Be Wordy Over Abbreviate Over Update Be Mundane Be Offensive Post anything you

wouldn’t want everyone to know

Do’s Don’ts

HONING YOUR MESSAGES -

About you, but not ALL about you Write Short

Link to Detail

BUILDING YOUR SOCIAL NETWORKING PRESENCE… AND MANAGING IT

Be an Active Participant Learn to Be Mobile Learn New Systems and Sites Coordinate Your Presence / Brand

CONCLUSION

Why Be Involved? Its Where Your Customers Are It’s Where You Can Connect and Exchange It Builds Presence and Relationships

How to Do It Right Be Engaging Be Responsive Manage It Correctly

Grow Your Capabilities Add Networks Simplify through technology Coordinate Your Efforts

SOCIAL NETWORKING

USING OTHER PEOPLE’S CIRCLES OF INFLUENCE FOR YOUR

CLIENTS