Laura MonroeDirector of Marketing

RealSatisfied

Social Media Marketing: How to Grow Your Business

Why Social?• Improved sales• Improved brand awareness• Grow your network• Generate Leads• Reduce marketing expenses• Improved traffic• Manage your reputation• Loyal fans and community• Thought leadership

BLAH

BLAH

BLAHBLAH

BLAHBLAH

BLAH

At no other time in history have we had the ability to reach

millions of people, AND deliver a

verypersonal

experience

The Disconnect

Personal profiles Personal profiles Relationship Building, Nurturing, Relationship Building, Nurturing,

CommunityCommunity

Business Pages Business Pages Lead Gen, Target Marketing, Lead Gen, Target Marketing,

ConversionConversion

Most people create the message, Most people create the message, then try to figure out the audience.then try to figure out the audience.

It’s the other way around.It’s the other way around.

Mass Marketing vs. Target Marketing

Understand Your Prospects and Clients

Take the time to

craft your content

Only about 15% of your Facebook fans and followers

will see your posts

But there is good news…

Go Realty BHGRE

Go Realty BHGRE

GREAT stories happen to the people who tell them. “ Ira Glas

Go Realty BHGRE

Be a customer experience

expert

Testimonials, quotes and your Testimonials, quotes and your fans =fans =

Brand Brand Storytel l ing Storytel l ing

4 Components of Successful 4 Components of Successful Facebook AdsFacebook Ads

4 Components of Successful 4 Components of Successful Facebook AdsFacebook Ads

• • It’s VisualIt’s Visual• • It’s RelevantIt’s Relevant

• • It includes enticing value It includes enticing value propositionproposition• • Has a clear Call to Action (CTA)Has a clear Call to Action (CTA)

Target Facebook Ads Based on Email Address

of the people in your Boomtown CRM

““The best ads look The best ads look and feel as relevant and feel as relevant

in your feed as in your feed as posts from your posts from your

friendsfriends””Mari SmithMari Smith

•Useful, snackable, information•Just for the local area•Human, fun, humorous = TRUST•Evergreen

The Facebook videoThe Facebook video

Give viral posts a BOOSTGive viral posts a BOOST

Set Your Marketing BudgetFacebook allows a monthly thresh hold•Include in your marketing budget•Determine clear objectives•What are your key performance indicators•Outsource to the experts – your Success Team

“A happy and satisfied customer will bring more business than any

well designed marketing strategy.”