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A presentation on social media marketing (what, why and how) for the St. Joseph County Board of Realtors in Centreville Michigan. This presentation by Dan Moyle on behalf of AmeriFirst Home Mortgage covers the what (is social media), the why (use social media for marketing), and the how (to use social media for marketing). A great resource for real estate agents, from the point of view of a community mortgage bank's marketing department.
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HELLO!
New Marketing: Using Social MediaThe What, Why & How of Social Media as a Marketing Tool
@danmoylewww.amerifirst.com
Who Am I?
“Just Some Guy”
• Morning news producer• Twitter: May 6, 2008
3,400+ followers*• LinkedIn: 500+ connections• AmeriFirst Home Mortgage
Social Reach: 9,000+
*average Twitter user: 27 followers
@danmoylewww.amerifirst.com
Social media helps establish your online reputation as a brand or personally.
@danmoylewww.amerifirst.com
What is Social Media?
Social media is, at its core, social.Think of it as a cocktail party or networking event.
@danmoylewww.amerifirst.com
900+ million
555 million
170 million
150 million
12 million
1.7 Billion users
@danmoylewww.amerifirst.com
The Original Social Media (Internet Version)
Blogs & Forums
Your blog (or website) is your home. Social media is a rented space meant to point to your main real estate. You cannot build a business with a just Facebook page.
@danmoylewww.amerifirst.com
Why Social Media?
@danmoylewww.amerifirst.com
Conversations are happening on social media. If you’re not there to listen and take part, your competition is.
ROI? I got your ROI….Social Media accounts for 5% of traffic for AmeriFirst.Social Media drives leads for AmeriFirst at about 4%.
@danmoylewww.amerifirst.com
Internet users spend 22.5% of their online time social networkingEvery minute of the day:• 100,000 tweets are sent• 684,478 pieces of content are shared on Facebook• 2 million search queries are made on Google• 48 hours of video are uploaded to YouTube• 3,600 photos are shared on Instagram• 571 websites are created• $272,000 is spent by consumers online
A Few Factsthesocialskinny.com
Social media has become a vital SEO tool. If you want to get found on Google, you need to be social.
@danmoylewww.amerifirst.com
How Do I “Do” Social Media?
Consistent
Connect
Follow the rules
CreativeContributing
Listen
@danmoylewww.amerifirst.com
Be patient. Over the course of 18 months, website views from social media at AmeriFirst Home Mortgage grew from about 75 a week to more than 400 a week. But it took time and effort.
Patience. Perseverance.
@danmoylewww.amerifirst.com
Be a leader. Be creative. Be different.
@danmoylewww.amerifirst.com
Marketing with Social Media
Questions?
@danmoylewww.amerifirst.com
Remember: Social media is one tool in your marketing tool box. The key to success is not the tool, but how you use it.
I’m not a social media guru. I’m a new-world marketer who uses social media as one (very useful) tool.
Final Thought
