1
5 10 15 20 25 30 35 40 45 50 Contacted Leads Qualified Leads 100x decrease in contacts after 30 mins. 21x decrease in qualifications after 30 mins. 0 10 20 30 40 50 60 70 80 90 100 1 2 3 4 5 6 7 8 9 10 11 12 Percent of Sales Closed Call Attempt Receive Leads Call Leads ….Immediately Secrets of Lead Follow-Up minutes TRY AGAIN TRY AGAIN TRY AGAIN TRY AGAIN TRY AGAIN Will you call in time? Approximately 50% of leads don’t get followed up on AT ALL. 78% Average response time: 44 hrs. That’s off the chart… in a bad way. 1.29 average number of attempts to make follow-up call 6-8 average # of calls before customer is ready to move forward 9 point at which you begin to see diminishing returns They Didn’t Answer?! Sources: B2B Roundtable, 2011

Secrets of Lead Follow Up

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Following up with a lead is easy, and yet most real estate agents can't seem to do it. Here are some tips to show you how simple steps can get you ahead in the game.

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Page 1: Secrets of Lead Follow Up

5 10 15 20 25 30 35 40 45 50

Contacted LeadsQualified Leads

100x decrease in

contacts after 30 mins.

21x decrease in qualifications after 30 mins.

0

10

20

30

40

50

60

70

80

90

100

1 2 3 4 5 6 7 8 9 10 11 12

Per

cent

of

Sal

es C

lose

d

Call Attempt

Receive Leads Call Leads

….Immediately

Secrets of Lead Follow-Up

minutes

TRY AGAINTRY AGAIN

TRY AGAINTRY AGAIN

TRY AGAIN

Will you call in time?

Approximately 50% of leads

don’t get followed up on AT ALL.

78%Average response time:

44 hrs.That’s off the chart…

in a bad way.

1.29average number

of attempts to

make follow-up

call

6-8average # of calls

before customer is

ready to move

forward

9point at which

you begin to see

diminishing

returns

They Didn’t Answer?!

Sources: B2B Roundtable, 2011