How-To Become a Killer Social Media Real

Estate AgentThe Social Media Platforms for

You

Why Are You Here?

Why are you here?Real estate agents struggle with online marketing & aren’t sure where to start. 90% of home buyers start their home search online. How are you getting in front of these online home shoppers?

Today… we will learn the best social media platform for you.

THE GOAL

Using Social Media to gain businessWhich Social media platform is best for you?

About meReal Estate Broker from Scottsdale, AZ.Worked Short Sales hard for 5 years. Author of Pinnable Real EstateI’m always testing new online methods.Killer Online Real Estate Agent Mastermind

I love learning online techniques and growing!

Pinnable Real Estate - the book

The Challenge - Online Presence

Are you avoiding social media? 1. Are you not sure where to start? 2. Think it will take too much time? 3. Let’s simplify the plan

Now… You aren’t marketing online● Most REALTORS I meet don’t know how to

use social media effectively. ● 997,148 Realtors in the US - May of 2013

(NAR)● 91% of Realtors say they use social mediathe goal: Using Online methods efficiently

Today: Steps NecessaryOverview

1. Your Goal2. Questions for you3. Social Media Platforms4. What to Do

Must Know #1

Goal of Social Media

Goals1. Direct communication?

2. Visitors to your website? (for leads)

3. Brand Identity?

Do You like it? Are you competent in using it?Does it fit your goal?

Must Know #2: Questions

Facebook

Pros● Tons of users● Direct

communication● Easy to stay in front

of former clients

Cons● You can be filtered

out● Not indexed by

google

Using Facebook

● Use photos with descriptions● Mention others● Mix of personal with business● Be Yourself

Pros● Drives traffic (like

no other)● Image driven● Indexed by google● Can build a local

following

Pinterest

Cons● Not super personal● Must have a

website

Using Pinterest

● Create graphics ● Use a call to action● Send followers to the info on your site

(directly to a blog post / not the main page of your website)

Google+

Pros● Owned by Google● Very professional● 3 main real estate

communities● All about sharing● Share your blogs

Cons● Best to have a blog● Not as popular as

FB

Using Google+

● Use Pictures (can have words too)● Give about a paragraph description of your

content● Share with the communities (check the rules,

each is different)● Google+ & YouTube work fabulously

together

YouTubePros● Get found on

google (easier with keywords than blogging)

● Solidify your brand● Videos can be put

on your website

Cons● You have to make

videos● Must be good with

keywords

Using YouTube● Create Videos (with FAQ from your clients)● Video ideas:

○ neighborhood info○ community info○ listings○ FAQ about buying or selling

● YouTube slideshow: http://www.slideshare.net/charliesallred/you-tube-for-real-estate-agents

Instagram

Pros● Get found with

hashtags● Build a following● Young users

Cons● Closed site● Must send folks to

your profile to link to a website

Using Instagram

● Use Photos from your phone● Can create graphics too:)● Use lots of hashtags to get more views● Nichify (so choose a theme)

○ “scottsdale things to do”○ “Mesa outdoors”○ This can be stuff you already do:)

Twitter

Pros● Drive traffic● Can use hashtags● Tons of users

Cons● Very fast● Must pay attention● Need a website

Using Twitter

● Promote your blog● Pay attention to strangers posts● Can use mention.com (alerts you to certain

keywords)

Periscope

Pros● Live Video● Owned by Twitter,

can find your followers

● Create a brand

Cons● New

● Choose your social media sites● Get good at one (at a time)● Then add one at a time● Share to social media (5-10x / week)

○ Share your blogs○ Share photos○ Share things that add to your brand / theme

Must Know #4: Share

Shift in Thinking | Commit to Online Marketing● Commit to 1-2 social sites● Commit to your Website / blog● Commit to always improving your brand

Bonus: Big Picture

ALWAYS: 1. Be Useful 2. Talk to Your Niche (one at a time)3. Share on Social Media4. Use Keywords5. Be Yourself

Your Site - Where are you sending trafficOptions:● Self Hosted Blog

○ URL at GoDaddy○ Install wordpress○ Design an easy site

● Other Blog○ Placester.com (great, easy sites)○ Blogger.com, etc

Resources● CharlieAllred.com - free online blueprint● Follow us on Pinterest (Pinterest for real

estate) & (Charlie Allred)● Follow me on Google+: CharlotteAllred● If you’re local, join the monthly mastermind

(email me at charlie@srephoenix.com)● Pinnable Real Estate - Amazon.com

Local MastermindKiller Online Real Estate Agents● Meet once a month● Next meeting Weds Sept 16th 11:30 am● Topic: Hashtags

○ How to Use Hashtags○ How to look up hashtags to use

● Roundtable discussion● Greystone discount (talk to me)

Monthly Topics

● Your Online marketing plan● What FREE resources to offer● List building● What to do once you’ve written a blog● Categories for your blog / Keywords● Best Website Platforms● Plug ins● Social Sites: YouTube, Google+, Pinterest

Q & A

www.charlieallred.com