A NEXT LEVEL MARKETING PLAN FOR

JOHN & SALLY CLIENT

J I M M C C O M B S R E A L T O R ®P r u d e n t i a l T e x a s P r o p e r t i e s

1225 YOUR ADDRESS - YOUR CITY

SUCCESSFUL MARKETING OF YOUR LISTING WILL REQUIRE

A COMPREHENSIVE PLAN OF 4 TARGETED ACTIVITIES.

1. Promotion directly to prospective buyers2. Promotion directly to other real estate professionals 3. Maintaining good communication with you4. Pricing your listing to sell

1. PROMOTION DIRECTLY TO PROSPECTIVE BUYERS

MARKETING TO HOME BUYERS THROUGH THE INTERNET

• 95% of home buyers between the ages 25 and 44 use the internet to search for homes before contacting a Realtor

• 87% of all home buyers begin their search for their new home on the internet before contacting a Realtor

• Over 60% of those visit a home they saw online

AN INTERACTIVE WEBSITE HAS BEEN RESERVED FOR YOUR LISTING. IT WILL CONTAIN:

• Unlimited photos, a virtual tour, area and school information as well as aerial and Google street maps

• It will also capture the information of anyone who accesses it through the use of a computer or texting so I may follow up with them

IN ADDITION YOUR LISTING WILL BE SEEN ON

MLS

MY WEBSITE

PRUTEXAS

WEBSITE

PLUS

ALL OF THESE ADDITIONAL WEBSITES

Enhanced Description

YOUR LISTING WILL BE OPTIMIZED ON REALTOR.COM

Featured Virtual Tour

35 Photos

10 Photos

No Virtual Tour

Limited Description

Competitor’s Standard Our Enhanced Marketing

YOUR LISTING WILL BE OPTIMIZED ON CRAIG’S LISTCompetitor’s Standard Our Enhanced Marketing

Primarily a text advertisement….. Few or no pictures, abreviateddescriptions and no virtual tours

Full description of your home including a link to your properties dedicated website.

“JUST LISTED” eCards will be sent to Realtors selling in the Fort Worth, Arlington, Mansfield, Grand Prairie Burleson, Richland Hills, Hurst, Euless, and Bedford areas.

A complete sales description will be below the picture and the Realtors can click on the picture in the email and access your interactive website.

3. MAINTAINING GOOD COMMUNICATIONS WITH YOU

ONLINE SELLER’S ADVANTAGE (OSA)

• OSA provides daily, weekly or monthly email activity reports for your property

Plus

• Status updates on your direct competition such as new listings or price reductions

EMAIL FEEDBACK FROM SHOWINGS

Allows you to review feedback from the Realtors that are actually showing your property

IN SUMMARY….

What I Provide For Your Listing

“Above and Beyond the Standard”

• AnInteractive Personal Property Website with Prospect Capture Ability

• Extensive Internet and Email Marketing

• Expanded Realtor.com Capabilities with 35 photos

• Prudential’s name brand recognition

• Prudential’s exclusive affiliated relationship with Yahoo!

• Daily OSA activity reports via email

• An experienced team to ensure all your needs are addressed

• Creative marketing /Technology and Experience

MARKETING PLAN WEEK ONE

Email Marketing Flyer to 5,000+ Realtors

Just Listed Postcards

Property Website Established

Marketing Brochures

Establish Market Presence on the Internet

WEEK TWO

Open House Marketing Campaign

WEEK THREE

Handwritten Postcards to Neighborhood

WEEK FOUR

Review showings, offers, feedback and determine steps that need to be taken IF the home is still on the market

A PREVIEW OF HOMES I HAVE SOLD

From $40,000 to $1,000,000

2425 Scenic Dr.Cedar Hill

6827 Shalloway Dr.Grand Prairie

1613 Flying Jib Dr.Azle

8021 Ederville Cir.Fort Worth

5348 Maverick Dr.Grand Prairie

3016 N. Camino LagosGrand Prairie

2103 Belmont Park Arlington

1032 Clemson Dr.Arlington

5304 SonomaFort Worth

521 Pleasant Valley Dr.Burleson

1915 Cheryl Ln.Arlington

5501 Wiltshire Ln.Fort Worth

3763 Rockdale Dr.Dallas

5018 Redwater Dr.Arlington

2904 Hanie St.Fort Worth

FROM HERE TO HERE

J I M M C C O M B S R E A L T O R ®P r u d e n t i a l T e x a s P r o p e r t i e s