Maximum Real Estate Websites Professionals 

Although many consumers buy goods from brick and mortar retailers, purchasing goods and services has put a serious threat against these traditional retail channels. A study carried out by the Interactive Media in Retail Group (IMRG) found that global e-commerce sales topped the $1.25 trillion mark in 2013. Some of the goods and services that consumers buy online include toys, airplane tickets, groceries, clothes, and mobile devices.

As a real estate professional, although you are not a traditional brick and mortar outlet, you can still exploit the shift from offline to online by leveraging the significant benefits offered by real estate Internet marketing software. As a professional in an extremely competitive industry, while marketing your business in this new era, the follow tools and strategies should be considered.

Benefits of Social Media Marketing

Social Media Marketing using such well known sites as Facebook, Twitter, and LinkedIn have become a staple of most web user's lives. For instance, statistics from Facebook show that the site has more than one billion members. This means that a business that advertises on such a site can reach more prospects than it would have reached by advertising locally on traditional media outlets such as TV and radio. Businesses that advertise on social networking sites tend to outsell their competitors who shun the same sites. According to research carried out by social sales specialist Jim Keenan, 78.6% of sales people who use social networking sites outsell their peers. In fact, more than 40% of participants in Keenan's research said social media helped them close between two and five deals every month.

Benefits of Email Marketing

Another approach that could help boost your sales is the use of email marketing. Figures from Experian show that email advertising is 20 times more cost effective than traditional marketing options. The beauty of using email is it is easy to track a wide range of parameters such as number of people who open and read sent mails as well as people who click certain links. Moreover, the return on investment attributable to an email is quite high. Experian figures show that for every dollar spent on an email marketing campaign, the ROI is a staggering $44.25.

Benefits of Content Marketing

Content marketing involves creating or writing and publishing articles, blog posts, video posts, and audio posts that provide unique, informative, and useful information to web users. According to statistics from Hubspot, a blog on a website increases inbound traffic by 55%. If this figure does not convince you to start blogging immediately, consider the fact that 70% of consumers prefer reading articles to find out more about products rather than getting the same information from advertisements.

All in all, using real estate websites to market your business can improve sales significantly. This is because you will be able to reach a wider audience via social media, email, and content marketing. Businesses that only rely on traditional marketing tricks are bound to lose out to more tech savvy and nimble competitors.

About the Author

Maximum RE Site’s marketing network covers Social Media, Email & Content marketing basically for real estate websites and businesses. Professionals at Maximum RE Sites use Real Estate Internet marketing software to help you in every possible manner.