Marketing & Storytelling With Your Online Testimonials

Laura Monroe VP of Industry and Strategic Development

A.K.A Jane Seymour’s Stand-In in 1992

Today your client has a story. And you have a reputation.

Tomorrow’s Client Cares About That Story Your Testimonials & Reviews is where the story begins for them.

A story has the power to provide contextual simulation (knowledge about how to act) as well as inspiration (motivation to act).

80% of people want brands to tell stories

and 66% want to hear stories of regular

people.

How to tell your stories

In  Email  Marke-ng  Email Marketing

•  Tell stories in email campaigns

•  Use client quotes in your email signature

Enter your Testimonial

In  Email  Marke-ng  In Farming Materials

•  Just Listed/Sold Postcards •  Coming Soon •  On Home Flyers

In  Email  Marke-ng  In Listing Presentations

What  My  Clients  Are  Saying  

“  ATTENTION  TO  DETAIL  “  Suitable  ipsum  vitae  suitas  explicabo  lorem  magna  vicum  adispicing  

“  PROFESSIONAL  “  Suitable  ipsum  vitae  suitas  explicabo  lorem  magna  vicum  adispicing  

“KNOWLEDGABLE  “  Suitable  ipsum  vitae  suitas  explicabo  lorem  magna  adispicing  

In  Email  Marke-ng  In Videos

In  Email  Marke-ng  On Social Media

•  Business Pofiles •  Visual •  Emotional •  Video •  Cross-channel sharing  

Unleash Potential Energy Don’t tell a story once. Tell it over and over.

In  Email  Marke-ng  On Your Website •  Create Client Profiles •  Tell their story- add quotes •  Lots of photos and video •  Q & A

Reviews on a website INCREASE lead conversion by 20%

“ Stories are like the best of home. They give numbers and data and pixels and info-bits and random happenings and confusing moments a place to

come together, settle in, find their place together, sort out relationships and create communities of meaning.

They are where I turn for refuge, understanding, support and, when needed, a good kick in the ass. They are what I

count on to be boldly honest without being unkind. Mostly, they help me make sense of things that otherwise

wouldn’t make much sense.”

Checklist for 2017 1.  Opt-in to your MLS PIN RealSatisfied account and start collecting feedback 2.  Pick your 2-3 top client stories of 2016 3.  Create Client Profiles 4.  Narrate your brand story by interweaving client stories into your marketing 5.  Make those customers the hero or star of your brand story 6.  Attract new prospects by relating to their emotions 7.  Not just reviews, or 5 star ratings - but real stories 8.  Use all the tools in your arsenal to connect the digital dots with stories

www.realsatisfied.com/mlspin

When you tell an authentic story, or create one for your brand, it’s as if you are whispering

gently to your customer,

“Because I have done this before, you can count on me to do it again.”

In  Email  Marke-ng  Thank you!