1.Listing Syndication 101
NRVAR Technology Committee
April 4, 2011

2. What IS Listing Syndication?
Real estate listing syndication is the process of getting a listing's information displayed on other sites around the Internet. This can be a manual task, but is more effective if somehow done with an automated process.
- About.com
Flickr Photo by Leo Reynolds
3. Everywhere Online =
Where People Go To Shop For Real Estate
Flickr photo courtesy of The Smithsonian
4. Listing Exposure Statement
Your listing presentations should now include a Listing Exposure statement.
Sellers want to know where their listings are being marketed online.
Agents need to know where consumers are viewing listing information.
5. How Does Syndication Work?
Listing entered or changed MLS
Listing syndicator picks up the information
Buyers find the listings when searching online!
Listings appear online on syndicated channels
6. Where Do the Listings Go?
7. Syndicate And.?
There will be 2 types of AGENT ACTIONS:
Those who SYNDICATE AND FORGET IT
Those who SYNDICATE AND FOLLOW IT
8. Why Syndicate and Follow?
Just syndicating and nothing more - pushing a listing out all over the place and assuming that the phone is going to ring . . .and then if it does, assuming that it rang because of that syndication based exposure . . . is sort of like firing a rifle into the sky and waiting for dinner to fall onto your plate.
- Point2
9. But My Brokerage Syndicates Too!
For the most part, your BROKERAGE syndication feed will trump the MLS syndication feed.
Exception:REALTOR.com
Flickr photo by Torley
10. Brokerage Syndication
Listing entered/changed in MLS
Brokerage picks up listing feed
Syndicator picks up listings from brokerage
Listings appear online on syndicated channels
11. Other Situations:
Using a manual syndication source like Vflyer or Postlets
Having your own website solution with syndication
Scraper sites
Flickr photo by:DominusVobiscum
12. Top Real Estate Websites
Yahoo Real Estate
Realtor.com
Zillow
FrontDoor Real Estate
Trulia
Rent.com
MSN Real Estate
Homes.com
ZipRealty
Apartment Guide
Flickr photo by Sam Churchill
13. Syndication Isnt Perfect
Your email address is what tags YOU to your listing.
Email address must be the same across all feed channels.
Missing data can cause a syndicator and/or a third party to reject the listing.
Some third parties dont pick up the feed as often as others.
14. 15. Basic Steps to Take
Make sure your email address is the same across ALL syndication channels, your brokerage and MLS.
Flickr photo by smemon87
16. 2.Make sure you enter AT LEAST 10 PHOTOS of your listing.
17. 3.Fill out as much information as you can when entering a listing.Missing fields can cause a missing listing.
18. Keep your listings updated and put all of your listing addresses on a Google Alert.
Google.com/alerts
19. Create a profile account on all syndication websites.Basic accounts are free and it helps consumers find you when they need more information.
A great source for making sure you are on major channels and what they offer:
http://www.listhub.net/scorecards/index.html
20. 21. Hope to see you at Listing Syndication 201!