1

Prodexpo October 2016

October 2016

Tourism Investment Potential

2

Prodexpo October 2016

International Tourist Arrivals & Receipts

67%

46%

Arrivals (mil)

2016e

2010

15.0

25.0

Receipts (bil €)

2016e

2010

9.614.0

2020 Projections

Arrivals (mil) 31,5

20Receipts (bil €)

3

Prodexpo October 2016

High End Tourism

Legend

International Arrivals

5 Star Hotel Beds

Chalkidiki

Rhodes

Santorini

Corfu

EloundaHerakleio

Athens

Mykonos

Greece

26%33%

Messinia

4

Prodexpo October 2016

Holiday Home - EOT Licences

High End Tourism

5

Prodexpo October 2016

Investors’ Eye

6

Prodexpo October 2016

Strength

EU member - EuroExisting Track record LocationCulture – Lifestyle – HospitalitySafety– ClimateCoastline – Landscape InfrastructureHuman Capital - Experience

Weakness

Lack of International BrandsLack of Quality SupplySeasonalityBureaucracyLack of TransparencyLack of Financing - NPLsConcertation of Supply

Opportunity

Tourism Growing TrendCompetitive valuesTurmoil in Competitive CountriesInfrastructure developmentsLack of quality supplyLack of international brandsUntapped Potentials - New sectors forinvestment

Threat

Future political and economic instabilityMass tourismUnstable Tax Regime – Investment FrameworkRefugee crisisTerrorist ActivityBrexitInfrastructureDelay of announced Developments

SWOT Analysis

Prodexpo October 2016

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