HOW HASHTAGS CANHELP COMMERCIAL REALESTATE PROFESSIONALS

created byFRANK JERMUSEK

HASHTAG?SO WHAT IS A

Twitter was the first platform topopularize the idea of “hashtags.”

They define it by saying, “The # symbol,called a hashtag, is used to mark

keywords or topics in a Tweet. It wascreated organically by Twitter users as

a way to categorize messages.”

For example: In a post about real estate, you would puta hashtag before whatever you were looking for:

#realestatebroker, #commercialrealestate, or#firsttimebuyer

When you use a hashtag, your post immediatelyreaches beyond just your own follower base.

Clicking on a hashtag will bring you to see what theworld has to say on your subject.

Your contribution weaves itself into the fabric ofdiscussions about the #realestatemarket, or perhaps

a more relevant example to my career:

#FrankJermusekListings

PRACTICAL?

IS IT ACTUALLY

Hashtags allow you to contribute to a larger dialogue on something with people allaround the world.

While also inviting people to be a part of something happening around them.

If you notice a commercial real estate tv show is appearing in the trending(most popular) category, add your commentary during the show about what’s

realistic and what’s not-so-realistic about the process that we are seeing.

But how does this newsocial media trend help

us in the commercialreal estate world?

A recent study by Hubspot shows a post with ahashtag is 55% more likely to be retweeted, which

means accessing a broader audience.

The goal of social media is always interaction.

You can search hashtags such as#propertyhunting alongside your #localcity and

find people looking for properties right now.

By interacting with them over online platforms,you can end up generating your own leads!

Discover what’s happening in your industry by searchingtopics like #interestrates, #newproperties

#commercialrealestate, or even simply, #realestate.

You’ll see content from industry professionals andpossibly reach more clients by using hashtags!