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presentation that I created for a one-off presentation to a new group of real estate agents
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Social Marketing
@DaveWoodson 1
for Real Estate
Social Marketing@DaveWoodson 2
Social Marketing@DaveWoodson 3
Yes, I know I look like….
Social Marketing@DaveWoodson 4
Well, I did a month ago
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Social Marketing@DaveWoodson 6
NO
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Social Marketing
Why do marketerscare about social?Why Should you care about Social?
• 3 out of 4 Americans are using social technology• 2/3 of the global internet population visit social networks• Visiting social sites is ahead of personal email as the 4th most popular online activity• And, it’s growing at 3X the rate of the overall Internet
@DaveWoodson 8
Social Marketing
600,000,000+@DaveWoodson 9
Social Marketing
200,000,000 users
@DaveWoodson 10
Social Marketing
Over
100,000,000
users
• almost all fortune 500 are represented• great visibility no matter your size• great way to research competition and clients• SEO friendly links
@DaveWoodson 11
Social Marketing
Break it Down
@DaveWoodson 12
Social Marketing
Break it Down
@DaveWoodson 13
• 96% of all “millenials” have joined a social network
Social Marketing
Break it Down
@DaveWoodson 14
• 96% of all “millennials” have joined a social network• 48% of 18 to 34 year olds are on FaceBook
Social Marketing
Break it Down
@DaveWoodson 15
• 96% of all “millennials” have joined a social network• 48% of 18 to 34 year olds are on FaceBook• 28% of them check Facebook from their phone
Social Marketing
Break it Down
@DaveWoodson 16
• 96% of all “millennials” have joined a social network• 48% of 18 to 34 year olds are on FaceBook• 28% of them check Facebook from their phone
Social Marketing
Break it Down
@DaveWoodson 17
• 96% of all “millennials” have joined a social network• 48% of 18 to 34 year olds are on FaceBook• 28% of them check Facebook from their phone• the 35 and older crowd represents 30% of Facebook
Social Marketing
Break it Down
@DaveWoodson 18
There are 206.2 million registered internet users in the United States
Social Marketing
Break it Down
@DaveWoodson 19
There are 206.2 million registered internet users in the United States
71.2 % are on Facebook
Social Marketing@DaveWoodson
Average person on Facebook that engages a Business
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Social Marketing@DaveWoodson
Average person on Facebook engaging a Business
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•Logo & Information
• images and video
• Events • Pull in your blog feeds
The possibilities are limitless
Social Marketing
Listen
@DaveWoodson 25
Social Marketing
Listen
Engage
@DaveWoodson 26
Social Marketing
Listen
Engage
Share
@DaveWoodson 27
Social Marketing
Listen
Engage
Share
LISTEN
@DaveWoodson 28
Social Marketing
Broadcast vs. Interaction
•Engage
@DaveWoodson 29
Social Marketing
Broadcast vs. Interaction
• Engage
Sharing is
Caring
@DaveWoodson 30
Social Marketing
Broadcast vs. Interaction
• Interact
@DaveWoodson 31
Social Marketing
Broadcast vs. Interaction
• InteractIf you listen your friends will tell you
@DaveWoodson 32
Social Marketing
Broadcast vs. Interaction
@DaveWoodson 33
Social Marketing
Don’t be that Guy…
@DaveWoodson 34
Social Marketing
Don’t be that Guy…
@DaveWoodson 35
Social Marketing@DaveWoodson 36
Social Marketing
Don’t be that Guy…
@DaveWoodson 37
Social Marketing
Don’t be that Guy…
@DaveWoodson 38
Social Marketing
Don’t be that Guy…
Also Avoid….
OVER Sharing
@DaveWoodson 39
Social Marketing
Don’t be that Guy…
Also Avoid….
Tagging People in Bad Pics
@DaveWoodson 40
Social Marketing
Don’t be that Guy…
Also Avoid….
@DaveWoodson 41
Social Marketing
Don’t be that Guy…
Also….
Have a Filter
@DaveWoodson 42
Social Marketing@DaveWoodson 43
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Social Marketing@DaveWoodson 47
Contact Information:
twitter.com/DaveWoodson facebook.com/theDaveWoodsonLinked.com/in/DaveWoodson
(219)872-8000
ME
