Digital Realtor 1

May 26, 2010 by Doug Lacombe, MBA

Is it right for me?

Does SM fit your business?

Social media basics

Social Media Adoption Curve

• educa&on  

• observa&on  

• broadcast  

• par&cipa&on  

• rela&onships  

• collabora&on  

• social  media  experience  • November  2008  

• 1-­‐way  →  2-­‐way  

• take  value  →  add  value  

The social media BUMPP

•  Brand •  Understand •  Monitor •  Policy •  Participate

Strategic framework

Questions?

Doug Lacombe doug@communicatto.com