Debi presentation

Sotheby’s International Realty’s San Francisco Brokerage is consistently an industry leader in the area. We proudly represent

properties in San Francisco, the peninsula, and the north Bay. We boast an intimate knowledge of the local community, its

history, culture, local concerns, and distinctive properties. Our office is centrally located on the embarcadero in the heart of

this world famous city. The environment of the office fosters dedication that leads to extraordinary results.

Sotheby’s International Realty was founded in 1976 as a real estate service for the discerning clients of Sotheby’s auction

house, which was founded more than two centuries before. Since that time, it has become one of the world’s leading luxury

residential brokerage firms, meeting the needs of today’s marketplace while remaining true to the principles of quality and

service that Sotheby’s was founded on.

Sotheby’s International Realty offers several benefits that are available through us alone. The expertise and skill of our agents,

combined with the one-of-a-kind resources, reputation, and access to discerning clients that our global brand provides, are

powerful advantages that set us apart.

Inviting. Discreet. Savvy. Refined.

San FRanCISCO BROkeRage 117 greenwich Street | San Francisco, Ca 94111 | 415.901.1700Vice President & Managing Broker, Jeffrey gibson sothebyshomes.com/sanfrancisco

Operated by Sotheby’s International Realty, Inc.

San FRanCISCO BROkeRageLOCaL expeRTISe. exTRaORdInaRy ReSuLTS.

BRAND | NETWORK

Since Sotheby’s founding and inaugural sale of rare books in 1744, its name has earned renown as a

marketer of the world’s most unique and valuable possessions. In 1976, Sotheby’s International Realty

was formed to serve Sotheby’s clients in a valuable new way by offering a complete package of real

estate services. Continuing the auction house’s tradition of exceptional service and expertise, our

brand is known today both for the distinctive properties we represent and the price records we have

set with the sale of many spectacular homes, while still maintaining a strategic marketing relationship

with Sotheby’s auction house.

A LEGACY OF SERVICE

AND EXPERTISESOTHEBY’S HAS A LONGSTANDING TRADITION OF BRINGING TOGETHER

BUYERS AND SELLERS OF FINE PROPERTY

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P R I N T | P U B L I C A T I O N S

QUALITY PUBLICATIONS WE POSITION PROPERTIES TO QUALIFIED AUDIENCES UNIQUELY AND WITH STYLE.

Sotheby's At Auction

Published by Sotheby's auction house to showcase the most important objects and works of art offered at Sotheby's worldwide auction locations. Every issue features a gallery of select properties for sale.

Circulation 40,000+ • Mailed to key Sotheby's clients and subscribers globally

Sotheby's International Realty RESIDE®

The Sotheby’s International Realty® Network’s semi-annual magazine, featuring property listings and editorial along with lifestyle news and trends.

Circulation 140,000+ • Poly-bagged and mailed to subscribers of Sotheby’s At Auction and to select subscribers of our media partners

Regional CatalogsTargeted catalogs featuring properties for sale by region, published 1-3 times per year.

Circulation 25,000 - 50,000+ • Distribution to active and potential clients by mail, local distribution arrangements and email (available in electronic format)

Property BrochuresBeautifully designed with images and detailed information and distributed to local and distant buyers.

Circulation 50 - 5,000 • Provided to active and potential clients via mail and in person at appointments, events and inquiry desks

The marketing strength of the Sotheby’s International Realty® network is unparalleled in our industry. In order to

best leverage and supplement the network’s advantages, our company maintains experienced regional marketing

teams based in New York and Los Angeles. These teams work together with community specialists in each of

our markets to offer a selection of proprietary and local marketing opportunities. Then, through the combined

expertise of our marketing professionals and sales associates, a tailored program is created to ensure that each

listing receives the attention and exposure it deserves.

ONE-OF-A-KIND MARKETING

IN THE HANDS OF OUR PROFESSIONALS, MARKETING IS AN ARTFORM

THAT CAN NOT BE DUPLICATED

Brand | MarKETInG

*Downs farm used with permission Operated by Sotheby’s International Realty, Inc.

FEATURED ONLINE BRANDING

HIGHLIGHTING YOUR HOME WITH THE INDUSTRY’S MOST POWERFUL ONLINE BRANDING PROGRAM

We maximize the online presence of our listings with consistent branding and featured placements on the 7 most visited real estate portals on the web. Through our unique program, we prominently display our listings to an audience of over 200 million visitors each month.

Featured Online Branding allows us to achieve strong search result placements on these portals, which means your home will be seen by even more potential clients. These clients are then more likely to inquire about your listing, because of the prominent agent contact information and clear association with our brand. In fact, listings featured through this program receive a 270% increase in views and a 260% increase in leads. The benefi ts of the program increase along with a home’s price point, with listings priced at more than $1 million and $2 million being two to three times more likely to receive leads, respectively. No matter what the price range, your home deserves the benefi t of the most powerful online branding program in the industry.

DIGITAL | MARKETING

INCLUDED Agent Branding

42%

34%

13%

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DIGITAL | MARKETING

In the past decade, the role of the Internet in real estate sales has increased steadily and dramatically.

In 2012, research conducted by the National Association of Realtors® found that 90% of all home

buyers utilized the Internet in their search. This research also demonstrated that the Internet is the

most effective marketing medium. While just 1% of buyers found the home they ultimately purchased

through print advertising, 42% found it online.

The Internet is also the only buyer source that is accessible from virtually anywhere in the world.

Having a brand name that is recognized and respected around the globe provides our company

with a powerful advantage in this international marketplace. We leverage that advantage through

a comprehensive online marketing effort that includes a presence on three branded websites

(sothebyshomes.com, sothebysrealty.com and sothebys.com), extensive listing distribution programs

and online advertising partnerships.

ONLINE ADVANTAGEWHEN IT COMES TO MATCHING BUYERS AND SELLERS, THE INTERNET FAR OUTPERFORMS PRINT MARKETING

Source: 2012 NAR Profile of Home Buyers and SellersNewspapers & Magazines

Internet OtherAgent

Yard Sign

DIGITAL | MARKETING

eGallery is a real time, online property slideshow designed to provide immediate worldwide reach for

our listings. Exclusively presented on large plasma screens in Sotheby’s International Realty® o� ces and

Sotheby’s auction house locations around the world, eGallery allows us to showcase your property like

no other company can.

eGALLERYYOUR LISTING, NOW SHOWING AROUND THE WORLD


DIGITAL | MARKETING

Online real estate searches rose to nearly 90% of all home buyers in 2012. A National Association of Realtors®

survey of recent home buyers asking where they learned about the properties they ultimately purchased

demonstrated that the internet is delivering over ten times the value of traditional advertising. Only real estate

professionals themselves were more successful in bringing buyers and sellers together. Sotheby’s International

Realty enjoys a major advantage in the essential online marketplace through marketing and distribution

arrangements with several key websites. This allows us to target a broad and qualified audience of purchasers

more effectively than ever before.

SOTHEBYSHOMES.COMAS THE WEB REACHES MORE BUYERS, OUR LISTINGS REACH MORE OF THE WEB

1 2012 National Association of Realtors® Profile of Home Buyers and Sellers


sothebyshomes.com

Sotheby’s International Realty® is dedicated to navigating the different strengths of social networks, a key factor

in promoting the sale of your home in today’s media culture. Our Facebook pages are attractive and informative

hubs where visitors can learn about our brand and offerings, and stay up to date with local and national real estate

trends. On Twitter we publicize open houses and other important announcements to drive traffic to our listings.

LinkedIn is a professional network where we lead conversations on the luxury market and connect our agents and

clients. Pinterest allows us to share our beautiful property images with the online community. By leveraging the

many benefits of social media, we can provide significant exposure before an audience of qualified buyers.

SOCIAL MEDIASOCIAL MEDIA CAN OPEN THE DOOR TO YOUR HOME

DIGITAL | MARKETING

Our listings are regularly featured in newspapers including The Wall Street Journal, The New York Times and Los Angeles

Times, glossy magazines including Architectural Digest, television progams including WNBC’s OpenHouse and prominent

online outlets such as Forbes.com.

NatioNal & iNterNatioNal News outlets:Barron’sBoston Sunday HeraldBoston GlobeFinancial TimesThe International Herald TribuneLos Angeles TimesThe New York TimesSan Francisco ChronicleThe Sunday Times (UK)The Wall Street Journal

MagaziNes:Architectural DigestAvenueBillboardConnecticut Cottages & GardensCountry Life (UK)DeparturesFlorida DesignForbes LifeGotham MagazineGreenwich MagazineHamptons Cottages & GardensHamptons MagazineHaute Living

House & Garden (UK)International PropertyLos Angeles ConfidentialLuxeManhattan MagazineNew York MagazineNew York Cottages & GardensOcean HomePalm Beach The IslandQuestRobb Report CollectionRobb Report Exceptional Properties Robb Report Vacation HomesTravel and LeisureUnique HomesThe Week

local PublicatioNs:Albuquerque JournalBarnstable PatriotBeverly Hills CourierThe Bourne EnterpriseThe Cape Cod ChronicleCape Cod TimesCarmel Pine ConeCasa (Montecito, CA)Crain’s New York BusinessEast Hampton StarGreenwich Post

Greenwich TimeHartford CourantLos Angeles Business JournalLos Feliz LedgerThe Malibu TimesMontecito JournalMonterey County HeraldThe New York ObserverNob Hill GazetteNoe Valley VoiceNorth Bay Business JournalPalisadian PostPalm Beach Daily NewsPasadena Star-NewsThe Real DealSag Harbor ExpressSan Francisco Business TimesSan Francisco ExaminerSan Gabriel Valley TribuneSan Jose Mercury NewsSan Marino TribuneSanta Barbara IndependentSanta Barbara MagazineSanta Barbara News-PressSanta Fe New MexicanSanta Ynez Valley NewsSonoma Index TribuneSouthampton PressStamford AdvocateVentura County Star

iNterNet:ABC.comAOL.com BusinessWeek.comCNBC.comCNNMoney.comCurbed.comForbes.comHamptons.comHuffingtonpost.comIHT.comMSN.comNoozhawk.comPatch.comPrimeLocation.comRightMove.co.ukRISmedia.comTheStreet.comSmartMoney.comSocketsite.comTelegraph.co.ukTopTenRealEstateDeals.comYahoo.com

televisioN:CBSCNBCCNBC EuropeFox News EuropeWNBC Open House

EDITORIAL EXPOSURETHROUGH OUR RELATIONSHIPS WITH KEY MEDIA OUTLETS,

OUR LISTINGS GET THE ATTENTION THEY DESERVE

loc al | ProMotioN


DIGITAL | MARKETING

According to the independent web analytics provider Compete, Sotheby’s International Realty’s

proprietary websites are visited far more often than those of the other residential real estate networks

targeting high-end buyers. Sothebysrealty.com and sothebyshomes.com together receive more than twice

as many unique visitors as the closest competitor.

A LEADING WEB PRESENCE

DIRECTING MORE TRAFFIC TO YOUR HOME

Source: Compete.comsothebyshomes.com sothebysrealty.com Sotheby’s International Realty Combined

christiesrealestate.comcoldwellbankerpreviews.com luxuryrealestate.comluxuryportfolio.com

ANNuAL uNIQuE VIsIToRs: September 2012 - September 2013

Sotheby’S InternatIonal realty donatIonS have already helped to protect

almoSt 29,000 acreS of foreSt and over 450 Square mIleS of ocean

In addition to important local causes, our agents and offices work to support an international organization in its efforts to

sustain the fundamental benefits that nature provides. Conservation International empowers societies to responsibly and

sustainably care for nature and its gifts – a stable climate, fresh water, healthy oceans and reliable food – in order to ensure

a better life for everyone everywhere. Our agents’ contributions along with matching company donations to Conservation

International’s “Protect an Acre” and “Save a Mile of Ocean” programs help to protect tropical forest areas and endangered

ocean environments and the thousands of species they contain. For more information on Conservation International,

please visit conservation.org.

LOCAL EXPERTS GLOBAL CONCERNS

WE SUPPORT CONSERVATION INTERNATIONAL IN ITS MISSION TO CARE FOR NATURE FOR THE WELL BEING OF HUMANITY

brand | reSponSIb Il Ity

© Conservation International/Photo by John Martin© Conservation International/Photo by Sterling Zumbrunn

© Conservation International/Photo by Sterling Zumbrunn

ABOUT DEBI

Debi DiCello

Premier Property DirectorDebi is the founder and Director of the Premier PropertyGroup at Sotheby's International Realty which is a group oftrue experts committed to staying on the top in theirLuxury Field.

Debi has been a full-time, professional REALTOR® since1980 specializing in the marketing and sales of propertiesthroughout San Francsico. Debi is a native of the Bay Areawho has lived in San Francisco most of her life.

Debi believes in service with commitment. Not content justto 'get the job done,' she wants to exceed your expectationsby utilizing the knowledge that is obtained only throughextensive experience and an in-depth understanding of the.area and local market.

Member of the San Francisco Association of REALTORS®California Association of REALTORS®National Association of REALTORS®Association of Professional Women NAPW and Top Agent Network

Organized and goal-oriented, Debi DiCello is an excellentcommunicator who keeps her clients well informed at all times.She is known for her excellent follow-through and her top'people' skills.

[email protected]

CalBRE# 00778719

Real Estate

Debi presentation