MARKETING STRATEGIESBRANDING & SOCIAL MARKETING

BE YOURSELF – BRAND YOURSELF

Does your sphere of influence know what you do? When did you send your last letter, postcard or thank-

you card to your SOI? When was your last call or visit to your SOI? How do you appear to your SOI? Everything you create should be consistent &

professional. It should be aligned with our company philosophy.

Your personal brand should follow you everywhere you go. Utilize our in-house marketing talent!

People need to be exposed to your brand "you" at least 8 times before they will remember you.

BE YOURSELF - BRAND YOURSELFNURTURE RELATIONSHIPS Wear your name tag wherever you go. Wear Realty Concepts gear and personalize it. Embrace your personality. Treat everyone you meet as a potential client. Get involved in your community.

- Get to know public officials and local businesses.- Volunteer your skills and resources.- Participate in a community garden.- Sponsor an event.

NURTURE YOUR RELATIONSHIPS

Get involved in your community.- Throw a block party.- Get involved in your child's school activities.- Organize or participate in a town clean-up.- Participate in activities and events with your church.- Start a neighborhood watch program.- Attend town meetings.

Create, build and nurture relationships with other agents in the office and OB agents.

Attend FAR events and local real estate events.

SOCIAL MEDIA

Get involved in social media.

Traditional Media = Talking at People.

Social Media = Talking with People

When it comes to social media, there are two platforms that are no longer optional: Facebook and Google+.

FACEBOOK FACTSUPDATED FEB 2015

Worldwide, there are over 1.39 billion monthly active Facebook users (MAUs) which is a 13 percent increase year over year.

890 million people log onto Facebook daily (DAU), which represents a 18% increase year over year.

Percentage of social marketers that use Facebook advertising - 95%. There are 1.9 billion mobile active users (MAU) (Source: Facebook as of

1/28/15) an increase of 26% year-over-year. Huge increase in FB advertising CTR (click-through rate) from Q4 4

2012 to Q4 2013 Photo uploads total 300 million per day.

https://zephoria.com/social-media/top-15-valuable-facebook-statistics/

http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/2/

FACEBOOK FACTS

Average time spent per Facebook visit is 20 minutes.Facebook attracts roughly seven times the engagement that Twitter does when looking at both smartphone and PC use in per-user terms. The new race in social media is not for audience, but for multi-device engagement. Percentage of US social media users who use FB - 90%50% of 18-24 year-olds go on Facebook when they wake up.Age 25 to 34, at 29.7% of users, is the most common age demographic. Percentage of Internet users 65 years and older who use FB is 45%

https://zephoria.com/social-media/top-15-valuable-facebook-statistics/

http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/2/

http://www.businessinsider.com/social-media-engagement-statistics-2013-12

INTERACTING ON FACEBOOK Supply pictures of newly listed homes. Announce new sales. Respond to client questions and interact with fans, friends, family, clients, etc. Interact with other businesses and agents in the community. You still need a personal touch (birthdays). Facebook page updates – Don’t post too often - 10 a.m. and 3:00 p.m. Updates should be a mixture of pictures, video and links. Just remember….LIKE, COMMENT, SHARE - Don’t get caught up in FB. Don't let it

prevent you from doing the activities that have more immediate results. Engagement falls below 3.5% for posts Monday through Wednesday when people are

busier at work. On Thursdays and Fridays engagement is 18% higher. The weekend overall is good. Sundays - less engagement towards business/brand postings. Stick with lifestyle postings.

ADVERTISING ON FACEBOOK - BENEFITS

Highly Targeted – Age, Gender, Location, Language, Relationship Status, Education, Interests, Workplace, College, Relationship Status, College Major, School.

You can also target friends of current fans.

Inexpensive – Go with CPM (cost per thousand impressions).

Easy to track the result of your ad - graphs, information on click-throughs, post-engagement, etc.

Facebook ads can connect leads to your Facebook page or personal website.

Gain an edge over your competition.

GOOGLE+

Google Plus is different from Facebook

Search Engine Optimization - posting on Google+ allows your site to be indexed "almost instantly," which is weeks or months faster than how the search engine usually files the existence of new material online.

More than half of Google Plus users are 45-54 years old, and they are predominantly male. 

GOOGLE+

Google Plus is very important to growing your business and your brand.

You get more visibility faster.

You rank higher.

You can get your picture next to your post.

You will show up higher in the search results within your circles (connections).

GOOGLE+

TIPS Try posting a Google Plus post daily.

Make it a personal experience - The majority of your posts should be engaging and offer value. You can post home design ideas, information about local activities, or even funny anecdotes. Add a link to your website once or twice a week.

Keywords are a must - The “about” section of your profile should be clear, concise and keyword-rich. The first sentence of each of your posts is also part of the title tag (which gets more clout in rankings), so never post something without the keyword or phrase right at the beginning.

PINTEREST

Pinterest is a virtual bulletin board. You can “pin” images or videos from all over the net to different boards under your profile. The number of pins and boards that you can have are unlimited. Each pin has a description and links directly to the website you got the image or video from. Your clients and competition are using Pinterest.

Examples of Pins: Listings or Properties Your Buyers Are PurchasingNeighborhood InformationTeam PhotosInterior Design Ideas – PhotosHome Renovation Projects - Pinterest was built on DIY projects and recipes.

PINNING TIPS

You can either find all of the images you want to pin yourself or you can simply re-pin them from others.

Write a description of your pin. Be creative! You can use key words and hashtags.

Link – Link the pin to your website, a page on your website where a property is listed, or on a page where there are buyer tips, etc.

Assign the image to a board. The most popular categories on Pinterest are: home, arts & crafts,

style/fashion, food, inspiration, holiday/seasonal, humor, travel, kids. Upload pins related to trending topics. Use keywords in your descriptions. Use words in your descriptions of each pin that entice and engage your

followers. Include Hashtags in your descriptions. Hashtags will provide more focus to

your image descriptions.

SOCIAL MEDIA EXPLAINED

Doug Ray / Three Ships MediaMultimedia Producer