Facebook Business Page

CREATING A POWERFUL

8 Steps To A Stellar Facebook Page For

Real Estate Agents

I love helping small and medium businesses reach their full marketing potential!

Kandis J. OrtizMS-Social@mssocial15

Hey There!

What You Will Learn in this Presentation…

1 Why A Facebook Page?

2 Setting Up Your Page

3 Describing Your Real Estate Business

4 Adding Content & Engaging

WHY DO YOU NEED A FACEBOOK PAGE FOR YOUR REAL ESTATE

AGENCY OR COMPANY?

PART ONE

Having a Facebook page is a great way to engage with existing clients

and to find potential clients

It’s to tell your audience about what trends are going on in the real estate

industry and what the current market is like.

Are there any open houses? What going on in your community?

SETTING UP YOUR PAGE

PART TWO

CREATING YOUR AGENCIES PAGE

STEP ONE

In the “Home” tab on Your Facebook personal page, select “Create a Page”

on the left hand side

CHOOSING YOUR BUSINESS CATEGORY

STEP TWO

select the type of page you want to create.

If you are an agency , I personally would choose a “local business or place”.

NOTE THIS

after choosing your page type, fill in the information it asks for. Now, click “ Get

Started” button.

DESCRIBING YOUR REAL ESTATE BUSINESS

PART THREE

TELL US ABOUT YOUR AGENCY!

STEP THREE

Now, you can add what category you belong to and briefly tell what you do

and what’s your specialty.

You should also take the time to add your website. You will be adding other

details later.

ADDING YOUR PROFILE PICTURE

STEP FOUR

Pictures are worth a thousand words. And I know you’ve heard that saying

before.

Well, its true! Your customers want to see the PERSON behind the product.

Next…

YOU CAN EITHER ADD TO YOUR FAVORITES OR YOU CAN SKIP IT AND ADD LATER.

NOTE THIS

SELECTING YOUR AUDIENCE

STEP FIVE

SELECTING YOUR PREFERED AUDIENCE CONTROLS WHO YOU

WANT TO SEE YOUR POSTS

What niche are you trying to target? What type of real estate are you selling?

High-end real estate? Are you targeting first-time home buyers?

I think this would help you whenever you decide to go further with

purchasing ads.

Now, click “Save”

Your page is all set-up!

ADDING CONTENT & ENGAGING

PART FOUR

COVER PHOTO

STEP SIX

Now, for the nitty-gritty!

A nice example of a real estate cover photo!Feature a home you are trying to sell, add a Call-To-Action, add your

website in there. BE CREATIVE!!

professional

Featured Home

Details about the

home

NEVER LEAVE YOUR COVER PHOTO BLANK! WHEN SOMEONE VISITS YOUR PAGE THIS IS OFTEN WHERE THEIR EYES COME TO FIRST.

NOTE THIS

Inside your cover photo, click the “Call-To-Action” button, and add an action to

let your clients or potential clients know what to do next.

The “ Call To Action” is a great way to gather leads & emails!

Finishing Your “About” Section

STEP SEVEN

This is the skin, of your Facebook Real Estate page

Add Detail

This is an important part of creating your page. You want to fill out the set-up section so that your customers can learn about you or your product. In your “About” section, this is where you would tell your customers about your website and...you know...what your company is about.

“About” Section

Add as much detail as possible so that your audience and easily contact you

and how you can help them

ADDING CONTENT

STEP EIGHT

Adding content to your Real Estate page is what will hold it all together

Perhaps a cute cat photo or an update at the office?

The Real Estate industry is visual and that’s what you want to bring.

Hey…you are trying to sell a house right? Ok then lets see what you got!

Examples of Content are:

VIDEOS

QUOTES

“UNBOXING YOUR CAT IN YOUR NEW HOME”BLOG CONTENT

PICTURES

Be Interesting, Be Creative!

Whatever you post, keep it authentic, and not salesy.

So, there you have it… 8 steps to a stellar Facebook business page for your

Real Estate business

Don’t Have the Time? Let Us

Help Optimize Your Real Estate Business Page

For You!

Free Assessment

Request a

THANK YOU!

Like this presentation? Share with your friends!