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5/5/2015 Three weapons for your business in Social Media Warfare 2015 Daya Communications and Consultancy Services Limited
http://dccsl.co.uk/2015/01/threeweaponsbusinesssocialmediawarfare2015/ 1/3
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By dccsl January 5, 2015 Blog
While businesses battle it out for their existence, sustainability and growth in thecurrent digital revolution their tactics and strategies for social media platforms willplay a key role. Not only social media provides a cost effective way of engagingcustomers but also enable businesses an ability to provide options, alternatives andcomplimentary products at their buying decision making points. To battle it out atcustomer’s decision making points following are the weapons which provides acompetitive advantage:
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THREE WEAPONS FOR YOURBUSINESS IN SOCIAL MEDIAWARFARE 2015
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5/5/2015 Three weapons for your business in Social Media Warfare 2015 Daya Communications and Consultancy Services Limited
http://dccsl.co.uk/2015/01/threeweaponsbusinesssocialmediawarfare2015/ 2/3
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Existence across platforms: There is a need to carefully choose and explorevarious social media platforms to run your campaigns. For some businesses twitteror Facebook are better platforms, while for some connections made on LinkedIncould drive more business value.
Most important task before running social campaigns is to choose the social mediaplatform which suits your brand and is relevant for your business.
Measuring your growth on different channels and customer engagement allows youto evaluate best platforms for your business as well.
Genuine audience: More often we see companies looking for more likes orfollowers for their company pages and groups. They often join groups which do notyield value they look for. There are multiple definitions of genuine audience incontext of social media, but audience which includes your target customers, or thesegment of the customer interested in the products or services you offer.
There is a constant effort to maintain and review the profiles following yourbusiness or are connected to your business.
Not only we need to review if they are genuine but also monitor their social mediaactivities, in terms of who they are following, their recent posts and sentiments foryour company and brand but also for your competitors.
Continuous campaigns: Having access to genuine audience and being part ofrelevant groups’ leads to spreading your business message more effectively. Themessage reaches the right audience and social media channel allows the endcustomers to take actions much quicker as compared to traditional advertisingmediums. Your get access to the discount coupons as a campaign, the website waitsfor you to redeem the same and the products are sold in no time.
Constant messaging, innovative means, engaging ideas keeps the audience engagedin your products and services.
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