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THINK different
Thinking OUT OF THE BOX Making ideas creative and
more fresh
-Giovanni Corazza - Ankit Kumar
IIT Delhi
This is Earth where we live
This is where HE lives
This is where HE lives
HE ?
HE ?
GIOVANNI CORAZZA
Founder of the
Marconi for
Creativity (2011 )
GIOVANNI CORAZZA
Founder of the
Marconi for
Creativity (2011 )
Founder and Director of
the Integral Satcom
Initiative ( ISI )
GIOVANNI CORAZZA
GIOVANNI CORAZZA
Received the Marconi
International
Fellowship Young
Scientist Award in
1995
Founder and Director of
the Integral Satcom
Initiative ( ISI )
Founder of the
Marconi for
Creativity (2011 )
Sometimes
EASY IS
DIFFICULT
Your boss says to think new
Come up with fresh ideas
BUT
It can be really difficult to think
OUT OF THE
BOX
WHY? go out of the box
Is it a
NECESSITY?
Or
LUXURY? which only very few can have
When we go out
of the box
We risk
We risk
Our REPUTATION
Hence a
NECCESITY
WHICH
? box
Its not the
MIND
It’s the
BOUNDARY between
Our thoughts in mind
Logical
Ideas never thought of
Invisible
Irrelevant
HOW? to get out of the box
What we have
here
is Convergent Information
We need to add
something to it
DIVERGENT
INFORMATION
It is a new idea
Never thought of
Irrelevant
It is
ABSURD
WHERE
? to go
There is no path
defined.
Where to go?
This may trigger
your temptation to
go back in the box.
LONG TERM
THINKING
REQUIRED
WHAT? Is the value of this idea
It is totally invisible to
others
Look for match between
new ideas, initial drive
and disciplines.
WHEN? Is the correct time
You never want to make your boss
angry
So when is the right time?
That we have
to decide on
our own
Allow existence of
Think of a
Instead of theatre think a
conference
In a
STADIUM
WHAT?
From where will the audience come?
Conduct it during the half time of a football match
There can be many
alternatives
GOOD
BAD
or
Let your mind be
WILD
IRRELEVANT
OPEN
ABSURD
Created during a Marketing Management internship
under prof. Sameer Mathur Marketing Professor IIM Lucknow
