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Manufacturing Recovery Toolkit
toward an (open)
Paris / May 20th 2015
slow/d
Andrea Cattabriga @andrecatta
whySmall and medium manufacturing enterprises across Europe are completely alone in facing the future and imaging what's next. They have been effectively abandoned by trade associations and unions that, at the same time, have become incapable to read the markets and the society at large. They are facing fast cultural changes that cannot be interpreted without a new consciousness about what cooperations and collaboration means today, technology approach and collective intelligence potential, platforms and business modeling techniques.
This is the real tragedy we observe every day spending almost half of our time trying to develop projects aimed to increase they potential and exposure, and the other half explaining why they should join and how they must change their minds. Out there, they are dying, leaving millions of people unprepared to the future. That’s why we need to build an instrument and spread an actual strategy to leverage politicians and trade associations on the importance of changing manufacturing culture.
It’s not about exploring business opportunities in “new markets” or only “building new markets”, it’s about moving manufacturing from one-to-one and one-to-many to p2p, this time involving small companies.
This workshop is intended to be a kick-off for an international team aimed to develop a strategic toolkit specifically oriented to this. We must explain with examples, strategies and behaviors how to turn companies in public commons. That’s it.
what(we are going to lose)
how do you imagine the future
of manufacturing?
maybe something between this…
this…
and this?
I agree but…
it will take some years to become feasible
sometimes, thinking about the future makes us forget the present
people loss their job in manufacturing sector since 2008
in Europe
- 3,4 mln
and leave behind valuable things
artisans
deep knowledge traditional techniques
craftsmen
deep knowledge specific tools
small enterprisesspecific knowledge high-technology facilities
no, it isn’t all lost
we have a treasure to save
knowledge skills
jobs
culture humanity territories
factoriesDIY shared facilitiesSMEs
artisans craftsmen
fab labs micro-factories
people makers
robots machines
few people
mission
bring the most of them to a safer placeturn weaknesses into strengths convert production collaborate integrate production with social capital become commons
…the collaborative way
integrating revenues from production only,
with a comprehensive set of actions and good practices
(maybe more intangibles?)
what’s going on
- InfoPro. Open Information processing within Innovation Networks
- OPINET. Open Innovation Networking Platform for SMES
- HYBRISECTORS. Open Innovation in sectors with potential hybridation
- ORP. Open Research Platform
- SFFS. Open Innovation through Shared Facilities and Facility Sharing
- BMOI. Business Models for Open Innovation
1. not adoptable by artisans and micro companies
2. high capital consuming
3. too institutional
4. low agility level
EU open innovation strategies
1. not adoptable by artisans and micro companies
2. high costs
3. very closed-IP oriented
4. not that nimble…
technology clusters initiatives
not that accessible, lack of long term strategy,
lack of practical tools easy to be applied
on the other side…
P2P initiatives
tools
we don’t have the recipe (yet), but we have good
lines of action to be connected
local manufacturers as commons
which implications brings to start considering them as a community
value? how to extract economic value?
1
sharing/exchanging knowledge
what does it means to enter the era of open innovation?
2
become“open” and networked facilities
what kind of strategies and interfaces could turn closed sheds
into accessible facilities?
3
technology transfer from companies to people
what does it really means to transfer knowledge to
local communities?
4
EDUCATION
TOURISM/STORYTELLING
KNOWLEDGE SHARING & VALORIZATION
FACILITY SHARING
DISTRIBUTION (LOCAL/GLOBAL)
DISTRIBUTED/P2P MANUFACTURING
production
intangibles
FACILITY HYBRIDIZATION
topics
PLATFORMS
CLUSTERS (logical)
DISTRICTS (geographic))
COOPERATION
ASSOCIATIONS
tools
SOCIAL VALUE?POLICIES
let’s build it
workshop program✓ Participants mapping / round robin - 10’
let’s know each others, our expertise, expectations and possible contribution
✓ Empathizing with cases - 30’ personas given empathy map values: facilities, knowledge, technology, culture/heritage, market attractiveness
✓ Connect personas with topics - 30’ create opportunity areas intersecting values and topics what tools could be used for each topic? brainstorm some ideas
✓ Results showdown 15’
✓ Next steps: toolkit outputs - 10’ Project setup (tools, community dev.) Data collection (profiles, case histories) Pattern definition, from case to best practice scenarios to be applied Tool design Measuring and findings Papers and community development
round robin - 5’Participants mapping
let’s know each others! Tell us your: ✓ name, country, interests ✓ your expectations for the Manufacturing
Recovery Toolkit ✓ remember and share the last experience
with a local artisan
Empathyzing
1. case definition 2. empathy map 3. defining values:
facilities, knowledge, technology, culture/heritage, market attractiveness
30’
1
2
3
personas 5’
name
location
products
history
relations with other companies and territory
12
3
empathy mapping 12’ think
say and do
what to expect from future major preoccupations worries & aspirations
does for changing say in regards of work
seemarket changes
customer behaviors things he tends to
hear
pain gain“wants”/needs measures of success
fears frustrations obstacles
what employee say what colleagues say what politicians say
value definition 8’
facilities knowledge technology culture/heritage market attractiveness
where is value allocated in? 1. rate each category 1-5 2. define each category with a sentence
e.g. good and still efficient machines, underused
e.g. he is one of the few in the area to know that technique
15’Connections
1. create opportunity areas intersecting values and topics 2. what tools could be used for each topic? 3. brainstorm some ideas
value definition 7’
facilities knowledge technology
culture/heritage market
attractiveness
1. create opportunity areas intersecting values and topics 2. what tools could be used to catalyze a good practice? 3. choose a combination /value+topic and try to
brainstorm some ideas
social value? education knowledge sharing tourism/storytelling distribution (local/global) facility sharing distributed/p2p manuf. facility hybridization
topicsvalues
policies clusters (logical) districts (geographic)) cooperation associations platforms
tools (just a few…)
+5’ +3’
you look beautiful :)
12’Showdown
share with us your ideas in less than 2 minutes
what we are going to donext steps1. Project setup (collaborative tools, community dev.) 2. Data collection (profiles, case histories) 3. Pattern definition, from case histories to best practices 4. Tools design / what 5. Measuring and findings, papers suggestions? 6. Launch and dissemination (early 2016?)
we need contributors! researchers, companies, communities and passionated personswrite to [email protected] and submit to the newsletter
thank you!Andrea Cattabriga @andrecatta
http://manufacturingrecovery.tkor write to [email protected]
to join the team or subscribe to the mailing list at:
