Caitlin Kraft-Buchman: The Strategic Message

THE POWERFUL BUSINESS STORY: THE

ART OF THE PITCH

= POWERFUL

BUSINESS

PRESENTATION

STRONG STORY

THE ELEVATOR PITCH

One Minute

THE ELEVATOR PITCH

One minute to say it

all…

THE ELEVATOR PITCH

Your Story

AN EFFECTIVE BUSINESS PITCH IS

ONE THAT TELLS A STORY…

A Problem

A Solution

THE Problem Solved

THE STORY OF

Your Vision

THE STORY INCLUDES

Why ?

How ?

What ?

START WITH…

WHAT WE DO

HOW WE DO IT

MISTAKE

WHAT WE DO

HOW WE DO IT

MISTAKE

WHY

?

BEGIN WITH INSPIRATION: WHY

WHY

ARE YOU…?

WHY?

BECAUSETHERE’S A PROBLEM.

(WHO HAS IT?)

WHY

YOU.

Your experience with

these problems

(Tell a story, an anecdote.)

HOW WILL THE PROBLEM BE

SOLVED?

The Creative Solution

“We could be…”

NOW, THE WHAT…

Obstacle/Opponent

Apathy, Bad Governance, Legacy

Systems,Mistrust, Buy in…

WHAT STANDS IN (Y)OUR WAY?

What do you want ?

(Offer a way out of the(ir)

problem)

THE FINALE

exposition

rising action

climax

falling action

dénouement

THE DRAMATIC ARC

Exposition:

Why are you…?

The Heroine.

THE DRAMATIC ARC

rising action:

Because …

There’s a problem…

The Obstacle / The Villain

THE DRAMATIC ARC

Climax:

Your experience with the

problem

+ a story

THE DRAMATIC ARC

falling action:

your creative solution

The Solution.

THE DRAMATIC ARC

dénouement:

the next step

call to action

THE DRAMATIC ARC

• exposition: Why? The Heroine.

• rising action: Because … a problem…

the Obstacle/ Villain.

• climax: Your experience . Story.

• falling action: how? your creative solution

• dénouement: what is the next step & call to action

THE DRAMATIC ARC

WE’RE GOING TO TRY !

NOW…

• 5 minutes: Write ideas on sheet.

• Turn to person next to you. They are your team

• 5 minutes: Practice your pitch with team mate out

loud

• Practice your team mate’s pitch

• 15 minutes: Brave volunteers pitch

INTERACTION!

10 MINUTES: PRACTICE

15 MINUTES: PITCH & DISCUSS

exposition: Why are you doing this? The Heroine.

rising action: Because there is a problem… (who has it?)

the Obstacle/ Villain.

climax: Your experience w/ the problem/s an anecdote

falling action: HOW? your creative solution “We could be…”

dénouement: What do you want? the next step. a way out of the problem &

call to action

(

…

THE DRAMATIC ARC

THE PITCHES!

CRITIQUES & PRACTICE

WRAP UP

Caitlin kraft-buchman

The strategic message.com

GOOD LUCK AT YOUR NEXT

MEETING