Social Growth Hacking - SXSW 2016 Proposal

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    14-Aug-2015

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<ol><li> 1. HACKINGHow digital thinking solve social problems in Latin America GROWTH SOCIAL </li><li> 2. Latin America has been shaken by some big scandals in recent years that have cast a shadow of doubt on governments and companies, how has the latin american organizations overcome this to preserve and grow trust among consumers? We will propose a reference model based in our experience, following step by step the growth hacking framework. </li><li> 3. We`ll cover the following </li><li> 4. 1ACQUISITION (transparency) reading the opportunities of radical transparency without bias and concrete it in new platforms. </li><li> 5. 2ACTIVATION (experience) visualizing how people are likely to change their organizations in the daily basis and what they do to achieve it. </li><li> 6. 3 RETENTION (H2H) leading the conversation about problems (from humans to humans) in a simple (not simplistic) way. </li><li> 7. 4 REVENUE (reputation) looking for executions with cultural insights which will help solve problems. </li><li> 8. 5 REFERRAL (collaboration) creating links with subcultures who are master on the topic. </li><li> 9. Emails: josue.gonzalez@mccann.com.co / josafat.solis@mccann.com LinkedIns: https://co.linkedin.com/in/josuegonzalezhernandez / https://www.linkedin.com/pub/josafat-solis/a/193/1b1/es Dont forget to vote!Josu Gonzlez Digital Innovation Director / McCann Bogot Josafat Solis Regional Strategic Director /McCann LATAM </li></ol>