Social Growth Hacking - SXSW 2016 Proposal

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1. HACKINGHow digital thinking solve social problems in Latin America GROWTH SOCIAL 2. Latin America has been shaken by some big scandals in recent years that have cast a shadow of doubt on governments and companies, how has the latin american organizations overcome this to preserve and grow trust among consumers? We will propose a reference model based in our experience, following step by step the growth hacking framework. 3. We`ll cover the following 4. 1ACQUISITION (transparency) reading the opportunities of radical transparency without bias and concrete it in new platforms. 5. 2ACTIVATION (experience) visualizing how people are likely to change their organizations in the daily basis and what they do to achieve it. 6. 3 RETENTION (H2H) leading the conversation about problems (from humans to humans) in a simple (not simplistic) way. 7. 4 REVENUE (reputation) looking for executions with cultural insights which will help solve problems. 8. 5 REFERRAL (collaboration) creating links with subcultures who are master on the topic. 9. Emails: / LinkedIns: / Dont forget to vote!Josu Gonzlez Digital Innovation Director / McCann Bogot Josafat Solis Regional Strategic Director /McCann LATAM