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SHOW ME, don’t tell me
Alex Barrera (@abarrera)
Alex Barrera (@abarrera)
Dude, tech startups keep explaining themselves poorly…“ Google Campus Madrid Cocktail - Yesterday
Not just startups…
Corporate Cats Coffee Break / Markk Donnelly ©
THEM TOO!
Rebel / Mike Bons ©
Too much noise…
Surprised lemur / Mirek Osmera ©
Getting worse
AYYYYYY / Todd Bailey ©
$1M biaaatch
crying / DonTigue ©
Got my attention
Descanso / Jorge Gutiérrez ©
Takes time…
Businessman in Stockholm / Markus Jalmerot ©
NO TIME
Mattia - MTM lead singer / Lorenzo Invernici ©
I don’t give a shit
PROXY PRESCRIPTORS
O.K. / Stanislav Nova ©
Most are OK
30 years ago…
Alex Barrera (@abarrera)
10 years ago…
Alex Barrera (@abarrera)
Just too many…
Snake / Nima Mousavi ©
Doesn’t cut it
anymore
Be remembered…
BE REMARKABLE
Boring / Marlí Picanço ©
Why so bland?
o / Michelle Vu ©
CASE #1
Hello, I’m Zack, and our company
does X
Corporate Cats Coffee Break / Markk Donnelly ©
I don’t give a SHIT
o / Michelle Vu ©
CASE #1
Our high frequency wave tech pushes
Hadoop to its limits
WTF?
Source: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Why
How
What
Alex Barrera (@abarrera)
Strategy Meeting / Christian Ihrybauer ©
CASE #2
Many companies have a problem
with their grid, we help them
solve it
Alex Barrera (@abarrera)
Not my problem…
Businessman reviewing proofs on floor in office / Hero Images ©
CASE #3
There is a big problem in cities,
because X,Y,Z
So what?
Businessman reviewing proofs on floor in office / Hero Images ©
CASE #3
We’re gonna solve it by X,Y,Z
Meeeeaahhh…
Fanomena III / Thomas Kaufmann ©
Your doctor only knows 2% of what he should…
What The… / David Thorpe ©
Untitled / Tiago Pereira ©
Bring the pain to the audience…
Source: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Why
How
What
Alex Barrera (@abarrera)
Holy Fire / Christophe Soulas ©
Let me learn!
WALL - E / Aleksander Ramsland ©
“The audience actually wants to work for their meal”
Andrew Stanton - Pixar
Duh / Sawyer Pangborn ©
DON’T TELL ME WHAT TO DO
Thinking / Gokcen Cidam ©
Think about…
Cry / Anton Muhin ©
How it touches you?
Love Story / Bryan Leung ©
Help me recreate the situation
Add conflict
Closure / Ricardo W. ©
Amy & Darren / Adam Hacking ©
Corporate Cats Coffee Break / Markk Donnelly ©
WALL - E / Aleksander Ramsland ©
“The audience actually wants to work for their meal”
Andrew Stanton - Pixar
2 + 2 = 4
pleaded / Sambodo ©
pleaded / Sambodo ©
Blind man without a pension
pleaded / Sambodo ©
pleaded / Sambodo ©
Spring is coming but I won’t see it
On my mother’s blindness (Jacques Prévert) - David Kirby
