Pass4sure 300 075 Implementing Cisco IP Telephony

1© 2001, Cisco Systems, Inc. All rights reserved.© 2001, Cisco Systems, Inc. All rights reserved.© 2003, Cisco Systems, Inc. All rights reserved.

Cisco IP Telephony

300-075

Implementing Cisco IP Telephony & Video, Part 2 v1.0

Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 2Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 2© 2003, Cisco Systems, Inc. All rights reserved. 2

Agenda

• What is IP Communications?

• Why the IP Communications Success?

• Cisco IP Communications Components Today

• A Look to the Future


Agenda






Applications (Voicemail/IVR)

Mainframe cabinet

Proprietary Processor

Card(s)

Proprietary

interface

Voice Path (TDM)

Signaling Path

Proprietaryterminals Standard interface

PSTN

Proprietary interface

Proprietary Line Card(s)

Proprietary Trunk Card(s)

Proprietary

interface

Proprietary TDM Switch

Card(s)

TDM PBX Architecture


Standard OR Proprietary

Interface

StandardProcessor

High Availability Server

Call Processing Application

Standard interface

IP to PSTNGateway

Standard interface

Applications

Voice Path (TDM)

Signaling Path

TCP/IPNetwork PSTN

Standardinterface

IP phonesand

PC applications

IP

IP

IP PBX Architecture


Practical ExampleMigration – Before IPC Installation

V

V

Other AppsServer(s)

Branch 1

Branch (n)

Branch 2

Central Site

IP WAN

PSTN/DSN

Legacy TDM PBX EKTS/ PBX

EKTS/ PBX

EKTS/ PBX

Legacy VM

Inter-site Calls


Practical ExampleMigration – After IPC Installation

ContactCenter

Server(s)

IP-IVRServer(s)

Unified Messaging

Server(s)

Cisco CallManager Cluster

VV

V

Other AppsServer(s)

Central Site

IP WAN

PSTN/DSN

Branch 1

Branch (n)

Branch 2

Inter-site Calls


Agenda






Where Is IP Communications Today?

• In the last 18 months, all major communication suppliers have announced that their next-generation products will be based on IP

• For many businesses, it is no longer a question of If, but When

• The business case for IP telephony is increasingly driven by measurable gains in end-user productivity


IP Communications: Here and Now

Source: InfoTech, 2002

Timeframe to Begin Timeframe to Begin Implementing IP TelephonyImplementing IP Telephony

Timeframe to Begin Timeframe to Begin Implementing IP TelephonyImplementing IP Telephony

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

2000 2001 2002 2003

16%

44%

77%84%

38%

26%34% 37% 40%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

F in a n c ia l/In su ra n c e R e ta il/Wh o le sa le S e rv ic e s/Utilitie s Ma n u fa c tu rin g E d u c a tio n /Go v e rn me n t

Financial/Insurance Retail/

Wholesale

Services/Utilities

Manufacturing

Education/Government

Market DemandMarket DemandBy Industry SegmentBy Industry Segment

Market DemandMarket DemandBy Industry SegmentBy Industry Segment

10

Percentage of sites that are “very likely” to deploy VoIP

within four years


Over Half of US Businesses Using IP Telephony

Source: InfoTech, December 2002

The “Second Chasm” Between Initial

Implementation and Committed Migration

The “Second Chasm” Between Initial

Implementation and Committed Migration

The “First Chasm” to Conduct Initial Trials of

IP Telephony Has Essentially Been Crossed

The “First Chasm” to Conduct Initial Trials of

IP Telephony Has Essentially Been Crossed

Percentage of US Enterprises Using IP Telephony

More than 5 sites

At Least 1 Site

80%

0%

20%

40%

60%

2000 2001 2002 2003 2004

67%67%

40%40%

3%3%

20%20%

54%54%

16%16%8%8%


A History of Voice Technologies at Cisco

Cisco Ships Personal ISDN Router with POTS

StrataCom Acquisition—

Voice Over Frame Relay

CiscoReleases

Voice/DataRouters

Selsius Acquisition—IP PBX, IP Phones

Cisco Enables Largest PublicVoIP Network at China Unicom

539 Voice Patents

Granted or Pending; RFCs on

SIP, H.323, and MGCP

First VoIP Call from SpaceUsing Cisco SoftPhone

Cisco ships 1,000,000th IP Phone and 1,000,000th Unity

Mailbox

1995 1996 1997 1998 1999 2000 2001 2002


Cisco IP Communications Installations Worldwide

• Cisco has shipped over 1,600,000 IP phones• Over 6,700 IP communications customers worldwide • Cisco Systems, has 35,000 employees using IP telephony worldwide

—over 130 PBXs replaced globally• Cisco Executives, including all CXOs, using Cisco IP Phones

• IP Telephony Market leader with 52% market share (Synergy Research - 2002)


Must Haves: Reliable, Scalable, Accessible Service

Highly Available

Highly Available

Exponentially Scalable

Exponentially Scalable

Electrical Grid

Universally AccessibleUniversally Accessible

Call Agent

App Server

IP Phone

PSTNGateway

Communications Grid


The IP Communications “Hierarchy of Needs”

EnhancedEnhancedCollaborationCollaboration

Legacy IntegrationLegacy Integration

Business VirtualizationBusiness Virtualization

Transport EfficiencyTransport Efficiency

ProgressiveProgressiveProductivityProductivity

15

“Help me savemoney”

“Work smoothlywith what I have”

“Let me communicateany time, from anywhere”

“Help me work across boundariesinside and outside my business”

“Give me a productivity edgeover my competition”


ITStaff

ITStaff

EndUserEndUser

Less time spent managing spares for multiple brandsLess time spent managing spares for multiple brands XX

Less time checking voicemail because calls follow userLess time checking voicemail because calls follow user

Improved telecommuter productivityImproved telecommuter productivity

Ubiquitous access to PBX features for mobile workersUbiquitous access to PBX features for mobile workers

Access to PBX features at remote sitesAccess to PBX features at remote sites

End users can complete more tasks without assistanceEnd users can complete more tasks without assistance XX

Faster moves, adds and changesFaster moves, adds and changes XX

How Do IP Communications Drive Productivity?

XX

XX

XX

Source: Sage Research, September 2002

Access to PBX features at remote sitesAccess to PBX features at remote sites XX

Decreased reliance on external vendor servicesDecreased reliance on external vendor services XX

16


Still Looking for the Killer App?

17

Conference Manager Inventory Check Flight Schedule Employee Directory Stock Ticker

Purchase Reqs Outlook Integration Room Service Advertising Emergency Bulletin

Wake-Up Service Headline News Time Cards Class Registration Local Attractions

Employee Benefits Unified Messaging Shipment Tracking Account Codes Phone Call

© 2001, Cisco Systems, Inc. All rights reserved.


Agenda






Call ControlCall Control ApplicationsApplications

EndpointsEndpoints GatewaysGateways

ICS 7750ICS 7750

Catalyst 4200Catalyst 4200

2400-SRST2400-SRST

BTS 10200BTS 10200

PersonalAssistantPersonalAssistant

IP Contact CenterIP Contact Center

Unified MessagingUnified Messaging

ConferenceManager

ConferenceManager

7900 Series7900 Series

SoftPhoneSoftPhone ICS 7935ICS 79352400/2600/3600 Series2400/2600/3600 Series

AS5400AS5400

MGX 8850MGX 8850

MCS 7835MCS 7835

Cisco’s Comprehensive Voice Systems Portfolio



Catalyst SwitchesCatalyst Switches6500

Series 6500

Series 4500

Series4500

Series

PGW 2200PGW 2200


Cisco IP Phones and Terminals

7935

7910, 7910sw 7960

Softphone

7905

7912

7902

ATA-186/188

VG-248

7920

Basic IP Phones

Mid-range IP Phones

Special Function IP

Phones

Station Gateways

7940


Agenda






The Future

• Executive Phone Sets

• Integrated Web Services

• MLPP

• Security

• Video

• Wireless

• SIP

• … and an end-to-end solutions focus to derive even more value from all network components

232323© 2002, Cisco Systems, Inc. All rights reserved.Presentation_ID

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Pass4sure 300 075 Implementing Cisco IP Telephony