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MID AMERICA CHAMBER EXECUTIVES ANNUAL MEETING
Mary Bontrager, EVPMay 5, 2016
CENTRAL IOWA – TALENT DEVELOPMENT AND ATTRACTION STRATEGIES
WHERE ARE THE CHALLENGES?
New Minimum in Education – Up to 70% of Central Iowa will require some post-secondary Education High quality degrees, certificates and other credentials
Population Growth Won’t Fill Demand For Job Growth and Retirements Need to recruit outside the State and US
Misalignment of Student Interests/Preparation to Demand Need career awareness/exploration opportunities starting in
middle school or before
TALENT PLAN FOR SUCCESS Ensure our Current and Future Talent Pipeline is properly
prepared with the right education and training - EDGE Increase opportunities for students in K-12 to understand
the job outlook for the future and can experience first-hand careers of interest – Secondary CTE Task Force Plan
Expose and Attract more talent to our community aligned to employer needs and a competitive global market Expand efforts like SXSW to other target markets Engage more residents in “selling” Des Moines Diversity Global Talent Continue to invest in an exceptional quality of life
Recognizing the role of education and business play, the human capital committee of Capital Crossroads focused on a cradle through career approach to build the human talent pipeline
Eighteen months ago, GDMP and the Business Education Alliance began a collaborative that has grown to over 140 education, business, non-profit and public stakeholders
Stakeholder groups are implementing many successful programs however initially many were not interlinked nor engaged. EDGE has brought stakeholders together in an effort to align with a robust community goal
EDGE is a community campaign to build a sustainable talent pipeline for our community
THE OBJECTIVE:INCREASE & ALIGN EDUCATIONAL ATTAINMENT
A New, Different & Aggressive CampaignCampaign rally cry for all Central Iowan’s to get behind and continue
positioning our region as a competitive, global marketplace.
Robust Community Goal
Increase the percentage of Central Iowa adults who have high-quality degrees, certificates and other credentials to 75 percent by 2025 with educational outcomes aligning to workforce needs.
THE GOAL
Outreach campaign rolled out to all stakeholder groups, employers, GDMP’s 5,700 members and 21 Affiliate Chambers of Commerce
The campaign has a “call to action” for each sector group and include an engagement toolkit
The education sector holds ongoing quarterly meetings with our region’s 37 superintendents
Comprehensive advocacy strategy that aligns with GDMP, Iowa Chamber Alliance, Area Education Agency, United Way of Central Iowa and stakeholder groups
GDMP’s Excellence in Education Summit: Destination Graduation
CAMPAIGN LAUNCH
THE OBJECTIVE
Develop a new marketing campaign designed to showcase greater Des Moines as an attractive place for talent to live and work
Make it UNIQUE Leverage our residents community pride – actively participate
in telling the story Key elements – Web Portal (including career center) and
Social Media integration
CarpeDM SeizeDesMoines Web PortalComprehensive Overview of Central Iowa.Social Media Integration – Community drives content and outreach.
CarpeDM Online Career CenterCentral Iowa job postings.Average 1,000 resumes on site.Intuitive matching of job postings and profiles.
ShareDesMoines Engage Social Media Ambassadors#SeizeDesMoines