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HOW TO DESIGN AWESOME VISUAL
CONTENT FOR YOUR CONTENT MARKETING
By Abhishek Paliwal (@abhishek_helps) | www.concepro.com
ABOUT THE AUTHORAbhishek Paliwal is an author and an entrepreneur, currently living in Helsinki, Finland. He’s also an acclaimed designer. You can find more information about Abhishek at www.AbhishekPaliwal.com.
Abhishek helps high achievers acquire the sales and marketing leadership skills necessary to win at Business. He also provides mentorship to individuals to succeed in life, and reach their true potential.
He's also the Co-founder and Director of CONCEPRO - A Digital Marketing & Sales Agency based in Helsinki, Finland, where he coaches, defines profitable strategies, and consults businesses full-time.
WHY DOES YOUR CONTENT MARKETING
NEED MOREVISUAL CONTENT?
FACTOUR BRAINS PROCESS IMAGES 60,000 TIMES FASTER THAN TEXT.
YOU NEED VISUAL CONTENT BECAUSE…
ENGAGEMENT
1 ARTICLES WITH APPROPRIATE IMAGES GET 94% MORE PAGE VIEWS THAN THE ONES WITHOUT IMAGES.
DATA
2 YOUR AUDIENCE ONLY READS 20% OF A WEBPAGE ON AVERAGE.
MORE SHARES
3 PAGES WITH PICTURES GET 50% MORE SHARES.
CREDIBILITY
467% OF CONSUMERS CONSIDER DETAILED IMAGES TO CARRY EVEN MORE WEIGHT THAN CUSTOMER RATINGS, REVIEWS, AND PRODUCT DESCRIPTIONS.
WANT FREE READYMADE EBOOKS, SOCIAL MEDIA TEMPLATES AND OTHER
RESOURCES?Yes, I want to Download More Resources
WHAT ARE THE ELEMENTS OF A STUNNING GRAPHIC IMAGE?
KNOWLEDGE OF COLORS
BASIC CONCEPTS OF CHOOSING THEMATIC COLORS
PRIMARY COLORS.SECONDARY COLORS.TERTIARY COLORS.
STOCK IMAGES.HERO IMAGES.VECTOR GRAPHICS.GRAPHS & CHARTS.
KNOWLEDGE OF IMAGERY
ADD OTHER VISUAL ELEMENTS
ICONSPATTERNSBRUSHESSHAPES
WANT MORE CONTENT MARKETING WISDOM RESOURCES
Yes, I want to Download More Resources
5 WAYS TO CREATE EYE-CATCHING GRAPHIC IMAGES FOR YOUR CONTENT?
LAYOUT 1USING: IMAGETINTTEXT
TEXT GOES HERE
LAYOUT 2USING: IMAGETINTTEXTBORDER
TEXT GOES HERE
LAYOUT 3USING: IMAGETEXTGRADIENT
TEXT GOES HERE
LAYOUT 4USING: IMAGETEXTSHAPE
TEXT GOES HERE
LAYOUT 5USING: ICONTEXTSOLID COLOR
TEXT GOES HERE
DO’S AND DON’TS
DO - COPY WHAT’S WORKING.- USE QUALITY IMAGES.- BUY VECTORS, ICONS, TEMPLATES, ETC.
DON’T -USE TOO MANY DESIGN ELEMENTS.-WASTE TIME IN CREATING YOUR OWN ICONS.-USE POOR QUALITY FONTS AND IMAGES.
POINTS TO REMEMBER
REPEAT WHAT ALREADY WORKS. KEEP IT SIMPLE.BUY WHAT YOU CAN’T CREATE. KEEP IT THEMATIC.
RESOURCES TO BOOKMARK
ICONS
IcoMoon.ioLine IconsModern UI Icons350 Pixel Perfect IconsCreative MarketFlat Icons
COLOR
Adobe KulerGoogle Material Design Color Palette
PATTERNS
SimplePatterns . comConcrete SeamlessStardustNotebookTriangular & Low PolySquare Metal
TYPOGRAPHY
Google FontsWhatFont ExtensionFont SquirrelTypeKit
SHAPES & VECTORS
PixedenPremium PixelsPixeDenEnvato - GraphicRiver
IMAGES
PixabaySXC . huUnsplash . comLittlevisuals . coSuperfamous . comiStockPhoto .com
WANT TO DOWNLOAD MORE AWESOME
LEARNING RESOURCES LIKE THIS?
Yes, I want to Download More Resources
THIS PRESENTATION IS BROUGHT TO
YOU BYwww.concepro.com