28
HOW TO DESIGN AWESOME VISUAL CONTENT FOR YOUR CONTENT MARKETING By Abhishek Paliwal (@abhishek_helps) | www.concepro.com

How to design awesome visual marketing content for your content marketing

Embed Size (px)

Citation preview

Page 1: How to design awesome visual marketing content for your content marketing

HOW TO DESIGN AWESOME VISUAL

CONTENT FOR YOUR CONTENT MARKETING

By Abhishek Paliwal (@abhishek_helps) | www.concepro.com

Page 2: How to design awesome visual marketing content for your content marketing

ABOUT THE AUTHORAbhishek Paliwal is an author and an entrepreneur, currently living in Helsinki, Finland. He’s also an acclaimed designer. You can find more information about Abhishek at www.AbhishekPaliwal.com.

Abhishek helps high achievers acquire the sales and marketing leadership skills necessary to win at Business. He also provides mentorship to individuals to succeed in life, and reach their true potential.

He's also the Co-founder and Director of CONCEPRO - A Digital Marketing & Sales Agency based in Helsinki, Finland, where he coaches, defines profitable strategies, and consults businesses full-time.

Page 3: How to design awesome visual marketing content for your content marketing

WHY DOES YOUR CONTENT MARKETING

NEED MOREVISUAL CONTENT?

Page 4: How to design awesome visual marketing content for your content marketing

FACTOUR BRAINS PROCESS IMAGES 60,000 TIMES FASTER THAN TEXT.

Page 5: How to design awesome visual marketing content for your content marketing

YOU NEED VISUAL CONTENT BECAUSE…

Page 6: How to design awesome visual marketing content for your content marketing

ENGAGEMENT

1 ARTICLES WITH APPROPRIATE IMAGES GET 94% MORE PAGE VIEWS THAN THE ONES WITHOUT IMAGES.

Page 7: How to design awesome visual marketing content for your content marketing

DATA

2 YOUR AUDIENCE ONLY READS 20% OF A WEBPAGE ON AVERAGE.

Page 8: How to design awesome visual marketing content for your content marketing

MORE SHARES

3 PAGES WITH PICTURES GET 50% MORE SHARES.

Page 9: How to design awesome visual marketing content for your content marketing

CREDIBILITY

467% OF CONSUMERS CONSIDER DETAILED IMAGES TO CARRY EVEN MORE WEIGHT THAN CUSTOMER RATINGS, REVIEWS, AND PRODUCT DESCRIPTIONS.

Page 10: How to design awesome visual marketing content for your content marketing

WANT FREE READYMADE EBOOKS, SOCIAL MEDIA TEMPLATES AND OTHER

RESOURCES?Yes, I want to Download More Resources

Page 11: How to design awesome visual marketing content for your content marketing

WHAT ARE THE ELEMENTS OF A STUNNING GRAPHIC IMAGE?

Page 12: How to design awesome visual marketing content for your content marketing

KNOWLEDGE OF COLORS

BASIC CONCEPTS OF CHOOSING THEMATIC COLORS

PRIMARY COLORS.SECONDARY COLORS.TERTIARY COLORS.

Page 13: How to design awesome visual marketing content for your content marketing

STOCK IMAGES.HERO IMAGES.VECTOR GRAPHICS.GRAPHS & CHARTS.

KNOWLEDGE OF IMAGERY

Page 14: How to design awesome visual marketing content for your content marketing

ADD OTHER VISUAL ELEMENTS

ICONSPATTERNSBRUSHESSHAPES

Page 15: How to design awesome visual marketing content for your content marketing

WANT MORE CONTENT MARKETING WISDOM RESOURCES

Yes, I want to Download More Resources

Page 16: How to design awesome visual marketing content for your content marketing

5 WAYS TO CREATE EYE-CATCHING GRAPHIC IMAGES FOR YOUR CONTENT?

Page 17: How to design awesome visual marketing content for your content marketing

LAYOUT 1USING: IMAGETINTTEXT

TEXT GOES HERE

Page 18: How to design awesome visual marketing content for your content marketing

LAYOUT 2USING: IMAGETINTTEXTBORDER

TEXT GOES HERE

Page 19: How to design awesome visual marketing content for your content marketing

LAYOUT 3USING: IMAGETEXTGRADIENT

TEXT GOES HERE

Page 20: How to design awesome visual marketing content for your content marketing

LAYOUT 4USING: IMAGETEXTSHAPE

TEXT GOES HERE

Page 21: How to design awesome visual marketing content for your content marketing

LAYOUT 5USING: ICONTEXTSOLID COLOR

TEXT GOES HERE

Page 22: How to design awesome visual marketing content for your content marketing

DO’S AND DON’TS

Page 23: How to design awesome visual marketing content for your content marketing

DO - COPY WHAT’S WORKING.- USE QUALITY IMAGES.- BUY VECTORS, ICONS, TEMPLATES, ETC.

DON’T -USE TOO MANY DESIGN ELEMENTS.-WASTE TIME IN CREATING YOUR OWN ICONS.-USE POOR QUALITY FONTS AND IMAGES.

Page 24: How to design awesome visual marketing content for your content marketing

POINTS TO REMEMBER

REPEAT WHAT ALREADY WORKS. KEEP IT SIMPLE.BUY WHAT YOU CAN’T CREATE. KEEP IT THEMATIC.

Page 25: How to design awesome visual marketing content for your content marketing

RESOURCES TO BOOKMARK

Page 26: How to design awesome visual marketing content for your content marketing

ICONS

IcoMoon.ioLine IconsModern UI Icons350 Pixel Perfect IconsCreative MarketFlat Icons

COLOR

Adobe KulerGoogle Material Design Color Palette

PATTERNS

SimplePatterns . comConcrete SeamlessStardustNotebookTriangular & Low PolySquare Metal

TYPOGRAPHY

Google FontsWhatFont ExtensionFont SquirrelTypeKit

SHAPES & VECTORS

PixedenPremium PixelsPixeDenEnvato - GraphicRiver

IMAGES

PixabaySXC . huUnsplash . comLittlevisuals . coSuperfamous . comiStockPhoto .com

Page 27: How to design awesome visual marketing content for your content marketing

WANT TO DOWNLOAD MORE AWESOME

LEARNING RESOURCES LIKE THIS?

Yes, I want to Download More Resources

Page 28: How to design awesome visual marketing content for your content marketing

THIS PRESENTATION IS BROUGHT TO

YOU BYwww.concepro.com