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How to Engineer
Your Business
For SuccessMicah Salazar
March 25, 2015
WELCOME!
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MICAH SALAZAR
SR SALES MANAGER
OVERVIEW
• Future of Zip Line & Adventure Industry
• Engineering for Risk Mitigation
• Engineering for Optimal Rider Experience
• Increase Safety and Profitability
• Questions and Contact Info
THE FUTURE OF
THE INDUSTRY
FUTURE OF THE INDUSTRY
• The future of our industry is technology
• As competition increases, parks need to
differentiate by adding new elements
• Priorities for being a competitive business:
– High throughput operations
– Encouraging repeat and referral business
– Offering innovative, versatile elements
FUTURE OF THE INDUSTRY
• Zip Lining and Adventure Tourism are
becoming mainstream
FUTURE OF THE INDUSTRY
State Zip lines in 2010 Zip lines in 2015 % increase
CO 5 20 75%
WI 3 18 83%
CA 6 21 71%
TX 6 11 45%
HI 9 15 40%
FL 1 16 94%
NC 7 22 68%
NY 3 11 73%
According to ziplinerider.com, the industry has grown rapidly in the last 5 years…
ENGINEERING
FOR RISK
MITIGATION
RISK MITIGATION
Your ROI is drastically
diminished if you have
an accident.
Everyone needs to look honestly at safety.
Are you doing everything you can to prevent
accidents and injuries?
RISK MITIGATION
Design and Installation Considerations:
• You MUST include an Emergency Arrest Device, as defined
by the ACCT
• You must include some form of rider orientation constraint
• Body parts must remain out of reach of the impact area
• Requiring a staff member or participant to actively engage the
brake system is very risky
zipSTOP Brake System
Spring Pack EAD
RISK MITIGATION
Operational Considerations:
• Failure to perform inter-rider inspections
• Failure to perform periodic inspections of your equipment,
hardware, line, etc.
ENGINEERING
FOR OPTIMAL
RIDER
EXPERIENCE
RIDER EXPERIENCE
• Braking force can be augmented by
variables other than the zip line brake
– Friction loss
– Cable deflection
– Negative line angle (gravity)
• High customer wait times and diminished
customer experiences can greatly reduce
your ROI
RIDER EXPERIENCE
• Ensuring a good installation of your
equipment is pivotal to creating a
satisfactory customer experience
• Always consult with your engineer and/or
the builder of your zip line for proper
installation procedures and tips
RIDER EXPERIENCE
• Common installation errors that impact
your customer experience
– Not enough line angle
– Too short of platform for the job = rider
recovery = slow throughput
– More information available in Head Rush Tech
white paper, “9 Mistakes You’re Making With
Your Zip Line”
(www.headrushtech.com/whitepapers)
RIDER EXPERIENCE
• View our video for more specifics (this will be
sent in a follow-up email)– https://www.youtube.com/watch?v=UIRNRFGzl0M
INCREASE
SAFETY AND
PROFITABILITY
SAFETY AND PROFITABILITY
• The keys to success:
– High throughput
– Encouraging repeat and referral business
– Offering innovative, versatile elements
• Use compatible accessories to improve functionality and operations
• Add activities that expand your offerings and increase excitement, fun, and thrill
• Leverage existing structures to your advantage
SAFETY AND PROFITABILITY
• These accessories are specifically designed to increase throughput and manage risk factors of your zip line– Head Rush Impact Trolley
• Designed for speeds up to 70 mph• Designed for high-speed impact braking –
decrease of wear to zip line cable as result
– Trolley catch mechanism accessory• Prevents rider rollback onto the line in the
instance they don’t reach the platform• Easy to retrieve riders that don’t land at
platform with rope through pulley
– New video explains all the benefits and specific design components of the Impact Trolley
• Will be sent in follow-up email• OR visit www.youtube.com/headrushtech
(cont’d next page)
SAFETY AND PROFITABILITY
– Redirection Pulley• Designed for safety and
performance
• Designed for high-speed operations
• Recessed sheave and no gapping means the rope will never get caught in the pulley
– Gorilla Rope• 6 mm, lightweight, strong rope for
redirection or reduction
• Rated to 20kn (4,496 lbs)
• 2.4kg per 100m (1.5 lbs per 100 feet)
• Hydrophobic core; resists absorbing water
• Poly-nylon jacket to protect against abrasion
SAFETY AND PROFITABILITY
• Head Rush offers a variety of solutions for
increasing the throughput, ROI, and (most
importantly) FUN!
– Optimize your zip line operation
– Activities to increase ROI and improve
customer experience
– Leveraging existing infrastructures to your
advantage
SAFETY AND PROFITABILITY
What makes a zip line fun???
SAFETY AND PROFITABILITY
• High speed zip line braking:
– Dual stage braking with zipSTOP and
zipSTOP IR
– Arrival speed of 100kph (62mph)!
– Rider weight up to 136kg (300lbs)!
SAFETY AND PROFITABILITY
Brake Trolley #2
Brake Trolley #1
SAFETY AND PROFITABILITY
• Non-zip line products to
enhance your operations and
increase ROI
– QUICKjump Free Fall Device
• 26-75ft (8m-23m) jump heights
• Use for descent from zip platform
• RipCord accessories allow you to
increase the length of free fall
• Offer with or without RipCord
accessory for different levels of thrill
• Utilize TRUBLUE Auto Belay as an
“intro to free fall” activity
(cont’d next page)
SAFETY AND PROFITABILITY
– FlightLine
• The next level of extreme: 80-100ft (20-30m) jump
• Head Rush’s newest product
• Safety, performance
• Free-falling psychology
“The body prepares for the typical responses to fear, to run, fight or hide. However, the response is not one of flight, fight or freeze, it would seem that at some point an extreme sport participant recognizes fear but is able to move through fear and gain a transformational experience. It is not even the presumed desire for the adrenalin rush but more the ability to keep the effects of adrenalin from destroying a moment of autonomy in which the individual is able to experience a new sense of self which transcends fear.”
Brymer and Schweitzer Journal of Health Psychology April 2013(Cont’d next page)
SAFETY AND PROFITABILITY
– Arboreal Climbing System
• Instantly add a new element
– Install on trees, posts, poles
• Climbing system for beginners to
advanced
• Use as a stand-alone attraction
or as a means to access a
platform
• Use in tandem with other
products to create a forest of fun
– Set a climb up to a platform, jump
from a QUICKjump or zip to
another platform!
• Add value to existing elements
SAFETY AND PROFITABILITY
• Use your existing structures to your advantage – add these elements without having to build new structures.– Incorporate these products to keep
your park fresh and exciting• Add free fall elements
– Beginner, intermediate, and advanced
• Steep angle zip line
• Auto belays for adventure elements as well as climbing
• Climbing elements such as Arboreal
• Rock Climbing
– See more in Head Rush white paper: “You have the platform already… now use it to increase thrills and drive more revenue”
• www.headrushtech.com/whitepapers
SAFETY AND PROFITABILITY
• An existing tower or platform can be transformed into an Adventure Tower– Or, purchase from Head
Rush Technologies (coming soon!)
– Unique attractions:• TRUBLUE Free Fall
• Modular Climbing Wall
• Standard QUICKjumpFree Fall
• FlightLine Extreme Free Fall Ride
• Charge per activity or per entry for a period of time – many pricing models for customers
SAFETY AND PROFITABILITY
• ROI potential is high for all products– QUICKjump infographic: how long does it take to pay
off a QUICKjump at $10 USD per jump?
QUESTIONS
Questions? Submit via chat or email:
Micah Salazar
Senior Sales Manager
Head Rush Technologies
Visit us on the web at www.headrushtech.com,
and find a distributor at www.headrushtech.com/distributors
Connect on social media @headrushtech, or search “Head Rush Technologies”
