Eng2 Final Presentation

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FOUNDATION IN NATURAL AND BUILT ENVIRONMENTSCHOOL OF ARCHITECTURE AND DESIGNENGLISH PRESENTATIONBUSINESS COMPARISONSNAMEIDADIBAH AWANG316318HAFIZI SIDRATUL315470FARAH AKMAL315884GHADA RASHAD315601NADINE NASHARUDDIN316183ART BUSINESS COMPARISONSGALLERYPENANGMALAYASSOCIATIONARTISTART HOUSEGALLERYVSART HOUSEGALLERYHISTORYSTARTED BY LEONARD YIUS FATHER, MR YIU HONG. CONTINUED HIS LEGACY BECAUSE OF HIS APPRECIATION TOWARDS ART. ART HOUSE IS THE OLDEST EXISTING PRIVATE GALLERY IN MALAYSIA.ART HOUSEGALLERYCENTRAL MARKETKL44 YEARSOWNEDBYLEONARDYIUARTWORKSFROMALLOVERTHEWORLDPENANGMALAYASSOCI-ARTISTATIONHISTORYTHE GALLERY WAS ONCE A SCHOOL CALLED DUNAM PILLAY, THAT TAUGHT QURANIC LESSONS AS WELL AS MALAY, ARABIC, MALABAR, TAMIL, HINDI AND ENGLISH. IT WAS THEN CONVERTED INTO A BURIAL PLACE FOR THE FAMILY OF KAPITAN KELING II, NOORDIN MERICAN- AFTER HIS MOTHER PASSED AWAY AND BURIED THERE. HE HIMSELF DIED IN 1980 AND WAS BURIED THERE. IT WAS JUST RECENTLY RESTORED INTO A GALLERY FOR THE MALAY ARTISTS ASSOCIATION AND WAS NAMED AS THE PENANG MALAY ARTIST ASSOCIATION ART GALLERY. HOWEVER, THE ASSOCIATION WAS DEREGISTERED IN 2010. THE GALLERY IS STILL RUNNING NOW, AS THE ARTISTS THAT OWN IT NOW ARE TRYING HARD TO REVIVE IT AND RESTORING THE APPRECIATION TOWARDS ART IN SOCIETY TODAY.

THE BUSINESS WAS STARTED TO HELP MALAY ARTISTS TO EXCEL IN THE ART INDUSTRY AS WELL AS EDUCATING SOCIETY TO APPRECIATE ART. SINCE THE ASSOCIATION WAS DEREGISTERED IN 2010, AND THE RISE OF NEW MODERN AND CONTEMPORARY ART GALLERIES, THE POPULARITY OF THE GALLERY HAS DECREASED. ARTISTPENANGMALAYASSOCI-ATIONLEBUHCHULIAPENANG15 YEARSOWNEDBYABD RASHIDRAZAKARTWORKSDISPLAYLOCALARTISTSTRENGTHSSTRATEGIC LOCATION PMAATAKE ORDERS FOR CUSTOMISATION12AHGNO MANAGEMENT OR FINANCIAL ISSUESHAS LARGE COLLECTION OF ARTWORKS 12WEAKNESSESAHG123THE PRESENCE OF CHEAPER ARTWORKSIN PASAR SENI.THE LACK OF APPRECIATION TOWARDS NATIVE ART IN MALAYSIAN SOCIETYTHE LOCATION OF THE GALLERY 2ND FLOOR, UNNOTICEABLE PMAA123THE PRESENCE OF STREET ARTS THAT ARE RAPIDLY GROWING ON THE STREETS. PEOPLE NO LONGER BOTHER TO ENTER GALLERIES JUST TO SEE ARTWORKS BECAUSE THEY ALREADY HAVE ACCESS EVERYWHERE. THE CURRENT STATE OF THE BUSINESS ITSELF. THE GALLERY HAS A VERY TRADITIONAL FEEL TO IT. THE BUILDING ITSELF, THE INTERIOR, AND THE ARRANGEMENT OF THE ART PIECES ARE DULL AND NOT EYE-CATCHING. THE GALLERY ITSELF ALSO DOES NOT HAVE AN OFFICIAL WEBSITE WHICH MAKES IT HARD FOR PEOPLE TO KEEP UP WITH IT. MARKETINGSTRATEGIES MARKETING STRATEGIES AHGPMAA123124WEBSITESFLYERSBROCHUREFEATURED IN MAGAZINESBROCHUREPAMPHLETSCOMPETITORSAHGCOMPETITORSPMAACHINA HOUSEANNEXE GALLERYSMALL GALLERIESIN PASAR SENITAKSU GALLERY1231RECOMMENDATIONCARRY OUT ACTIVITIES TO ATTRACT/EDUCATE PEOPLE MORE ABOUT NATIVE ART (COMPETITIONS, ETC)1AHGRECOMMENDATIONRECOMMENDATIONCREATE A PROPER WEBSITE SO PEOPLE CAN ACCESS TO MORE INFORMATION AND UPDATES ABOUT THE GALLERY12IMPROVE THE CONDITION OF THE BUILDING TO BE MORE ATTRACTIVE TO CUSTOMERS3CARRY OUT ACTIVITIES TO ATTRACT/EDUCATE MORE PEOPLE ABOUT TRADITIONAL ARTPMAATHE END