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Technology as a growth engine for every business Katie O'Donovan, Public Policy Manager, Google UK

DL Conference 2016: Katie O’Donovan, Google

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Page 1: DL Conference 2016: Katie O’Donovan, Google

Technology as a growth engine for every businessKatie O'Donovan, Public Policy Manager, Google UK

Page 2: DL Conference 2016: Katie O’Donovan, Google

38m+

Page 3: DL Conference 2016: Katie O’Donovan, Google

Page 4: DL Conference 2016: Katie O’Donovan, Google

There are challenges

Page 5: DL Conference 2016: Katie O’Donovan, Google

Starting in April 2015, Google opened 7 physical Garages across the UK

Birmingham

Leeds

Manchester

Liverpool

Newcastle

Glasgow

Cardiff

Page 6: DL Conference 2016: Katie O’Donovan, Google

Google also offers the Digital Garage training online (g.co/DigitalGarage)

:: 23 topics:: 89 lessons:: Engaging activities:: Certificate endorsed by IAB

Page 7: DL Conference 2016: Katie O’Donovan, Google

Source: “The Digital Garage from Google - an independent evaluation” IPPR North, Nov. 2015

● 9 in 10 people made changes to the way they run their business online

● 2 in 3 had seen some positive results - in sales, bookings, traffic or followers

● 1 in 10 hired additional staff to manage their digital work

Independant research provided validated the value of the Digital Garage training

Page 8: DL Conference 2016: Katie O’Donovan, Google

Page 9: DL Conference 2016: Katie O’Donovan, Google

Source: goo.gl/QgZq7A

These statistics are made of real stories - Jonathon’s example

http://youtube.com/v/SEmSqaJxh1s

Page 10: DL Conference 2016: Katie O’Donovan, Google

Five hours of digital skills for everyone

Page 11: DL Conference 2016: Katie O’Donovan, Google

Education

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