Embed Size (px)
Citation preview
Session topic: Design thinking – what is it
and who shall drive it?
Harri Pendolin
Prodman
ProductCamp Helsinki
18.4.2015
Just a little bit about me…
Harri Pendolin
Founder and Managing
Director of Prodman
15+ years in product
(management) business
Personal growth path from
tech to product to
business orientation
Product
manager
Is design
thinking a
friend or an
enemy?
Our target is to be agile…
Picture source: www.abacom.it
Is it business
that serves
processes or
vice versa?
We want to be lean…
Picture source: freakingnews.com
Perhaps we
should not try
to fix
something that
is not broken?
Design thinking?
Picture source: www.graphixmedia.net
The questions we wanted to answer:
What is design thinking?
Why it matters for me (or anybody)?
Who would benefit from design thinking?
How shall companies implement “design
thinking processes”?
Who shall drive design thinking?
What is Design Thinking?
It is …
Culture
Ideology
Proven and repeatable problem-solving protocol
Process
different things for different people!
Design Thinking Process(one example of it)
Discover
• Learn about the audience for whom you are designing
Define
• Construct a point of view that is based on user needs and insights
Ideate
• Brainstorm and come up with creative solutions
Prototype
• Build a representation of one or more of your ideas to show to others
Test
• Return to your original user group and testing your ideas for feedback
Why does it matter for me (or anybody)?
The answer we came up with:
It may be a good asset where completely
new kind of a solution is sought.
Who would benefit from design thinking?
The answer we came up with:
Companies and communities starting from
the green field, not the ones doing iterative
development.
How shall companies implement “design
thinking processes”?
The answer we came up with:
Starting from the groups working with new
products and solution.
Who shall drive design thinking?
The answer we came up with:
If the adoption doesn’t happen in all the
layers the culture will never change.
Alternative solution: Hire high-paid
consultants to do it
Conclusion
Is design thinking a friend or an enemy for a
product manager?
Voting results:
No 2
Yes 3
No opinion A LOT!
