Communication skill

Communication & Presentation SkillTaipei Marketing

Presented by Allyson Lin

© 2015 Towers Watson. All rights reserved.

How are they important in presentation?

WHO

are you?

40%

WHAT is your content?

7%

HOW do you present?

53%

ForbesSep 25, 2014

New Survey: 70% say presentation skills are critical for career success

A presentation is NOT a power point YOU are the PRESENTATION

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It’s all about the Audience

Your Audience should feel Captivated,

not captive

Focus on what Your AudienceNeeds to Know!

NOT

What You Know

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Personal Confidence

© 2015 Towers Watson. All rights reserved. Proprietary and Confidential. For Towers Watson and Towers Watson client use only.

Presentation Style andPersonal Confidence

are as important as the actual content of the presentation itself


If you BELIEVE and have PASSION about what

YOU SAY


Your AudienceWill Too.


• Identify few KEY POINTS

DON’T include every detail


CAPTURE people's interest as soon as you begin, and leave them with a message they won't forget

START and END

strongly

Look for ways to liven things up by telling STORIES, talking about REAL-LIFE EXAMPLE, and using METAPHORS to engage your audience fully.

USE EXAMPLEWhere possible, use lots of example to SUPPORT YOUR POINTS.


Effective Presentation Great Content Eye-catching DesignEffective Delivery

Content Should be

simple

structured consistent

clearclear

DELIVERY should consider

Voice and volume Eye contact

Body movement Physical appearance Facial expression


1. DO your Research

Before Presentation


2. KNOW your AUDIENCE

Before Presentation


3. Make a PLANBefore Presentation

for your TIME LIMIT


4. Have a SOLIDBefore Presentation

presentation STRUCTURE


5. Practice!

Before Presentation

Practice!PRACTICE!

Why should I pay attention to you when can think about more interesting things?

Imagine what if I am a

listener?

I agree with significance of the topic, but how are you justify

your ideas?

Now that I’m listening, why should I care

about this issue?

So now that I’m convinced, what do you want from me?

Imagine what if I am a

listener?

Then make your presentation better from your answers!

Now Let’s Talk About COMMUNICATION!

Is a process by which information is exchanged between individuals through a common system of symbols, signs and behaviors

Function of communication

EmotionalExpression

motivation control information

OralWritten

Non Verba

l

Communication Skills


Words10%

Tone of voices40%

Body Language50%

The way message conveyed

Effective

CommunicationAre people listening?

What are words really like?

Words have regional and international

meaning

Double-Speaking

The development of new words

Words develop new meaning

Tone affects meaning

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2 Communication RulesDON’T assume that everyone knows what you are talking about

DON’T assume that you know what others are talking about without asking them questions to make certain


Don’t DoI can’t do this I can’t help youI don’t know

I’ll check it for you

You don’t understandYou are wrong

Let me explain

I think I suggestPlease listen to me I recommendYou will have to In order to complete the process

we will need toJust a second..Hold on..

May I place you on hold…

“NO” in the beginning of the sentence

I am afraid…I would love to do it however…

What?What did you say?

Pardon Me..Could you please repeat…

But HoweverWe can’t do… What we can do is…



6. Opening Remarks

7.Creative Opening1. Subject

Agenda item ABody A

Summary A

Agenda item BBody B

Summary B

2.Conclusion

Agenda item CBody C

Summary C

Beginning

Middle

End

3.

4.

5.

Informative Structure

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Handling Q&A

Acknowledge

don’t get defensive

ProbeFor

specificity/clarity

Answer/Respond

Back up with evidence

Confirm Check

For acceptance


Discussion

1. If you have to present your event idea to LOB leader but the leader tell you she/he only has 10 min, and you prepare an about 20 min presentation, how do you summarize it to leaders and proceed?

2. What’s biggest challenge to communicate with your LOB leaders or consultants? And how do you conquer that challenge?

3. If consultant disagree with your points or ideas, how would you respond and act? Will you hold your ground or follow every instruction they ask?

4. How would you do if one of consultant jeopardize company image even after you remind her/him several times? For example, a consultant keep expressing her/his personal political or religious opinions in front of press.

5. Please share the most successful or convincing presentation you ever had and why it’s successful and what did you do to earn your audience?

Presentations & Public Speaking

Communication skill