Building your Linkedin Profile

Building your LinkedIn® Profile

BRUCE BIXLER

©Bruce Bixler [email protected]

The #1 Professional

Network

Building Your LinkedIn Profile

• LinkedIn is not social media it is a

BUSINESS NETWORKING & Marketing tool

• LinkedIn it is not a Rolodex of contacts it

is a search engine of 332 million profiles

• LinkedIn is not an on-line resume it is your

Digital reputation





1. Complete profile with photo

2. Minimum of 500 connections

3. 50 skills

4. Join 45 groups

5. Do not make a profile consisting of bullet

points and headers. Go all out when it

comes to explaining your individual jobs and

accomplishments. Tell a story; share an

experience and that will help you get your

point across.


First job position 20%

Confirm first job position 5%

Describe your current position 5%

Industry and postal code 5%

Second job position 20%

Add 5 Skills 5%

Add your education 25%

Add a picture 5%

Add at least 50 connections 10%



What’s wrong with the status quo?

Is your profile generic?

Is your profile average?

Is your profile set up for just default settings?


Building Your LinkedIn ProfileSearch by Name Using LinkedIn recruiter

Did you know if your first name is spelled differently or uniquely it can hurt your

chances of being found on LinkedIn? LinkedIn doesn’t tell you this. The one

exception they do make is to tell you about maiden and married names. To

increase your chances of being found make sure to include the traditional

spelling in parenthesis and right after your name e.g. Jorge (George) Brown.

Other names that may need help Jon (John), Geoff (Jeff). So if a recruiter is

searching for George Brown, either way, you are covered.

Notice below searching for Jeff Jones resulted in three different versions.

GO TO PROFILE



View profile.



• Give your profile a facelift

• Change your profile photo

• Update your headline and make it easy to read

• Craft a professional summary that reflects your specialties

• Upload major projects or achievements

• Update your top skills section

• Add volunteer work

• Add organizations you are involved in

• Update your honors and awards section




Express Yourself

So go through your profile’s Experience section and add in some

useful information.

Show Your Case Study As An Example

Adding an experience of working on a Case Study can really boost

up your profile. On your LinkedIn profile, the ‘Projects’ section is

where you can put up all your previous work related projects,

presentations, thesis and case studies

Add Rich Content

By rich content, we mean things like presentation slides, images,

videos and other interactive content that is easily shareable and of

value to the viewers.

Take advantage by creating a slideshare account. Upload a few

presentations that you want others to look at and link it with your

LinkedIn profile.


To Build or Not to Build









Background







Your Headline








Wordle.net




1. Pump up Your Achievements

2. Add keywords – 5 profile sections

3. Add Visual Media, Projects, Publications

4. Choose Your Company From The

Dropdown So Logo Is Visible Next To

company Name







Use Action

Words

Omit Months







2,068,254 results



Join 45 Groups

1) Use the discussions section in groups to showcase

your subject matter expertise.

2) “Like” discussions others have made in the groups.

3) Start your own discussion in groups so you will be

noticed.

4) “Comment about others discussions in groups


Building your LinkedIn Profile


Building your LinkedIn Profile








The Interests section is heavily indexed on all fields. You can add keywords followed by a comma, that shows your professional interests, follow it up by including your “signature block” data or your name (“I’m interested in furthering my engineering career in management roles. John Smith”). If you have a common name, your common name will get a little less common on LinkedIn.

Add your job title (Keywords) in your interests section





Questions?





THANK YOU

Bruce BixlerMaster Practitioner

[email protected]

http://www.linkedin.com/in/brucebixler49

@BruceBixler49

www.hobknobery.com

mailto:[email protected]

http://www.linkedin.com/in/brucebixler49

https://twitter.com/

http://www.hobknobery.com/

Presentations & Public Speaking

Building your Linkedin Profile