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Ten NewsOnline workshop
Agenda Who are we?
Ten news strategy: Phase 1 - Phase 3
Opportunities for journalists – what the punters want
Twitter & Facebook – best practice & how to use the platforms as a tool
Video & photos
Questions?
Who are we?Valerio Veo – Head of News & Sport
Journalist for the past 14 years – ABC, SBS, Ninemsn, SBS, Ten
Radio & TV reporter who went geek utilising multimedia skills in digital
Covered major events here & overseas
Shoots (photos & video), edits, writes, blogs
Now manages digital teams & specialises in broadcast integration
Rhiannon Elston – News Producer
Multimedia journalist specialising in print & digital
Worked at Sky News digital, The Australian online
Proficient in 4 different non-linear editing systems
Deep knowledge of social media platforms and how to engage with your audience
Who does whatDigital Media – Rhiannon/Val
Day-to-day management of ten.com.au/news
Liaise with producers, journalists & EPs for content: Blogs, Photos, video, fact sheets etc.
Social media management – Facebook, Twitter, some YouTube uploads
On-air integration – user-generated content, polls, extra content, behind the scenes etc.
News library – Paul Scott & team
Uploads of video to ten.com.au/news & YouTube
Upload of iUpdate to ten.com.au/news & iPhone app
Liaise with Rhiannon on any extra content to support broadcast
News digital strategy: Phase 1
Create & launch a video-driven page for 6pm with George Negus
Video-only – no other content
Launched Twitter & Facebook pages
Pushed #6PM and @6PM across broadcast
Delivered Jan 24th
News digital strategy: Phase 2Re-skin current news offering to update look & feel
Create a home for all state based news services
Allow for blogs, Facebook & Twitter integration
I extra person as a resource - Rhiannon
Delivered Feb 25th
News digital strategy – Phase 3Subject of a proper market & business case review
Areas under consideration:
Multi-platform – tablets, iPhone, Android, podcasts, live streaming etc
Stronger ties with YouTube – Ten News is the 4th most popular YouTube channel in Australia
Dates – TBC??
Online Opportunities for newsExtend your story
The story doesn’t end with your package
Extra footage (ie full interviews) – gives the viewer a deeper look at the story
Behind-the-scenes pics/video – the audience wants more of how the story comes together
Context – fact-sheets, a video/written blog, all add weight to the issues you’re covering
Promote your activity on-air!!
Engage with your audienceAudience engagement builds your credibility
Share your knowledge with audiences on Twitter (links, context etc)
A regular blog about your areas of interest will build your profile/credibility in the field
Use Facebook to gauge interest in a story or find contacts
Conduct web-only events ie Live Chats, twitter interviews etc
Promote your activity on-air!!
Twitter – a journo guide 200 million users worldwide – but many accounts are inactive
Hugely hyped – but most people use it poorly
Used heavily as a professional networking tool – but be aware of the “echo-chamber effect”
Excellent resource if you know how to filter out the white noise
It’s a forum for two-way conversations and sharing of information
Don’t just use it to spruik your stories – DO use it to gain opinion/information
Use a 3rd party app (Seesmic Web, Tweetdeck) & create lists of people/orgs you trust
Understand how to search via hashtags & other twitter services – ask Rhiannon for advice!
Twitter search tipsSearch term Result
#qldfloods All tweets using the #qldfloods hashtag
tsunami video Tweet says tsunami and video in any order
“tsunami video” Exact phase in tweet
"Flood" near:"Sydney" Containing flood and sent from near Sydney
flood -qld Containing flood but not Qld
near:Sydney within:10km Tweets sent within 10km of Sydney
Hilarious filter:links containing "hilarious" and linking to URLs
Facebook – a journos guide 642 million users and counting – threatening Gmail & Hotmail
9.75 million Australians on Facebook. We lead the world in time spent on Facebook & other social media sites
You are now competing with social media and other websites for your audience’s attention – use this as an opportunity instead of a threat.
Your audience is on Facebook while watching the news – why not use the two as a powerful cross-platform proposition?
Facebook – a journos guide If you’re on the road – send photos, iPhone video of what you experience
Your audience loves to see the media at work and get an insight into your ‘glamorous’ lives on TV
Facebook groups are a great source of contacts, people and case studies – just contact the administrators as ‘spamming’ random people will get you banned
If you’re running an ongoing story/issue (ie School bullying) – start your own Facebook page to build a community around your issue.
Pics & video – best practice It’s not about quality – it’s all about speed. Get pics to us fast
Give an insight to life on the road – the media set-up, how you get the story back etc etc
Do a little piece to camera on your iPhone – it’s a brilliant extended piece of coverage
Don’t copy what you’re doing for TV – extend it!
Checklist – help us help you Tell us where you’re going before you leave the newsroom
Discuss anything you’d like to crowdsource – people, photos, debate
Give us a teaser to build interest – a great quote, some dramatic vision to plug your story
Fact sheets/links/more info – we need this in advance too
Promote what you’re doing on-air!
Twitter accounts:
Channel Ten news @Channeltennews6PM with George Negus @Ten6pmTen News Sydney @Tennewssydney
Twitter links
Seesmic (use the web version) http://seesmic.com/Twitter search tips: http://search.twitter.com/operators Twitter media guide: http://media.twitter.com/Journalists guide to Twitter: http://mashable.com/2009/05/14/twitter-journalismGeochirp: http://www.geochirp.com/
Links & resources - Twitter
Facebook pages :
Facebook for journalists:http://www.facebook.com/media#!/media?sk=app_4949752878
8 ways your newsroom can get more from Facebook:http://blog.journalistics.com/2010/8-ways-your-newsroom-can-get-more-out-of-facebook/
Digital Media resources10,000 words: http://10000words.netSocial media news: http://mashable.comNiemen Journalism labs: http://www.niemanlab.org/
Facebook links & other resources
CONTACT USValerio Veo
0412-084-993
@valerioveo
valerioveo.com
vimeo.com/valerioveo
Rhiannon Elston
0424-330-332
@rhiannonelston
