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social media & narratives How two innovations are changing the way we create, curate and use information.

tech day 2013 ~ social media narratives

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Page 1: tech day 2013 ~ social media narratives

social media & narrativesHow two innovations are changing the waywe create, curate and use information.

Page 2: tech day 2013 ~ social media narratives

News example shows the power of social media and the specific use of our first

innovation, Storify.

Page 3: tech day 2013 ~ social media narratives

breaking news redefined

BOSTON MARATHON, BOSTON, MASS., APRIL 15, 2013

Page 4: tech day 2013 ~ social media narratives

web, social work together

• News distributed: live blogs, Storify, Instagram, Vine, Twitter, Reddit, YouTube, apps (news, social, etc.) …

• Tweet searches are able to collect all tweets sent from address of explosions; social media used to offer aid.

• Boston police ask social media users to spread word of street closures, street sweeping, etc.

• Boston Globe website goes down due to overload in traffic – uses Hootsuite to provide updates

Page 5: tech day 2013 ~ social media narratives

mashable as curator

• Within half an hour, Mashable had posted a link on its website that curated photos, tweets and Instagram content to create a chronological narrative (using Storify) of the Boston Marathon bombing.

• Contributors include professional journalists, citizen reporters, on-the-scene witnesses, ordinary citizens.

Page 6: tech day 2013 ~ social media narratives

a different approach

• Storify: curating tool that allows users to create a story using content posted on social media.• Thinglink: using a static image as the

central starting point, users embed content to add layers of information or, again, create a story.

Page 7: tech day 2013 ~ social media narratives

Storify (up close)

• Question: Who is using Storify?• Answer: News sources, government

agencies, universities, companies, conferences and clubs, individuals ...• Question: How are they using it?• Answer: From as simple as a

compilation of chronological tweets to an in-depth report.

Page 8: tech day 2013 ~ social media narratives

getting started

• Go to storify.com and create an account• Create your first story:• Select a topic• Write an introductory paragraph• Use search function on right side to find content for

your story. • Drag and drop into your story. • Use text blocks to create transitions between social

media content.

Page 9: tech day 2013 ~ social media narratives

Thinglink

• A powerful (and fun) tool that can be used for:• quick exercises to explore a subject, idea or

image• in-depth exploration of a concept or process

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and finally … TimelineJS

• Created by Knight News Innovation Lab• Open-source “storytelling” tool• Available in 40 languages