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Social Media for Small Newsrooms http://bit.ly/ona-shoestring http://bit.ly/onashoestring-notes @emmacarew @jessicaplautz #shoestringsocial

Social Media for Small Newsroom

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Page 1: Social Media for Small Newsroom

Social Media for Small Newsroomshttp://bit.ly/ona-shoestringhttp://bit.ly/onashoestring-notes

@emmacarew@jessicaplautz

#shoestringsocial

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Or: how to be a one-(wo)man band

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Skills

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<html><body>

<h1>Plan for this evening</h1>

<p>There will be so. much. fun.</p>

<ul> <li><a href=”http://heyyeyaaeyaaaeyaeyaa.com/”>Dancing</a></li> <li><a href=”http://rabbit.org/”>Friends</a></li> <li><a href=”http://momofuku.com/”>Snacks</a></li></ul>

</body></html>

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Tools

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credit: MediaBistro

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Workflow

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Have one.

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Make better handouts

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Tip of the day

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Store resources in a central location

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Document your process

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Test your tutorials

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Use semantic file names

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Have a solid Plan B

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Write down your goals

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“Can you show me?” vs.

“Will you do it for me?”

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Metrics

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Do your metrics. Seriously.

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Create a metrics “key”

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Share your metrics

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Metrics need to compare “apples” to “apples” over time

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Clicks + growth

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Analytics out of context are

worthless data points

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Metrics will tell you which projects are no longer a good

use of your time

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Questions?

@emmacarew @jessicaplautz #shoestringsocial