RIDE

STEPHANIE-JANE SHEPHERD

MAGAZINE

Possible ‘clean’ sexual innuendo

Simple

CLIENT RESEARCH

The brief given to me by the Northern Echo was to produce a newspaper or magazine of my choice that has to be self funded by advertising and aimed at a target audience of 16-25.

WELCOME TO RIDE

My aim: to create a magazine that is in a completely new genre and appeals to the target audience.

AUDIENCE RESEARCH

Most read lads mags

The internet is very popular

£15 a month spent on clothes

Xbox is the most popular console

Women were the favourite feature in a lads mag

Alcoholic drinks were popular

Alternative shops were popular

AUDIENCE RESEARCH

Males 17-24

A,B,C1Rahs

Students

The magazine has to be quite simplistic so that it doesn’t take a lot of effort to read

Informal and taboo language

Stylistics have to be right, image : text 75:25

Equestrian genre = high end audience

It can be aimed at a slightly lower audience because of the stylistics

Class and sophistication

Tasteful nakedness

Read in spare time, not a lot of it so need to be able to just scan the stories

WHAT IS MY MAGAZINE?

My magazine is predominantly a lads mag with a different theme linked to the ‘ride’ theme each month

This month the theme is horse riding and so that is the comical link that is being madeOther links that could be made and

featured in other issues are • Motorcycle riding• Trial biking• Skateboarding• Roller-coasters• Bike riding• Etc.

Through thorough audience research I found that if I was to aim this magazine at equestrian males, there wouldn’t be a big enough audience and the product wouldn’t be successful because of the genre that it is linked with

GENRE RESEARCH

This month I am focusing on the equestrian genre, the 2 genres are both in need of something new and local. The magazines that are on the market are all similar in terms of style and content and so by producing a new genre of magazine that combines the 2, it is filling the gaps.

Similar layout

One main image on the page

4 colours

Lots of sell lines

Pictures of features that

help to sell the stories

Maintaining the busy layout to catch the

readers eye

GENRE RESEARCH

Busy layout

4th top/1st top lads mag selling magazine for men at 577 per week

Stories are mainly images with a little text, the language used is informal

One main image on the page each week

Lots of pictures

A lot of sell lines

COMMERCIAL and AUDIENCE VIABILITYAudience feedback:

“take number 2 forward with

number 1’s article”

1.

2.

“I like the way the Godiva facts are away from the article”

“I love the busy layout of no.2, it looks a lot more professional”

“the article in no.1 is a lot more suited to young males”

“I like the boxes with different pictures and text in”

“I would definitely read this”

COMMERCIAL and AUDIENCE VIABILITY

“We are happy to go

forward with advertising

and sponsoring this

magazine”

“I like how different this magazine is, I’ve never seen anything quite like it”

“I’m happy to advertise because of the fact that you are including local people and local news, something the equestrian magazines don’t have in them”

“Advertising in this will grab

people’s attentions again and

draw in competitors, thank

you for the opportunity”

“We can take posters and leaflets into our shop”

COMMERCIAL and AUDIENCE VIABILITY

Print-ing

£3,118.53

In-come £8,05

0

Profit£1,622.72

Photographers

Models

Journalist

Make-up artist

Studio space hire(inc. lights and backrop)

Arena

Graphic designer

Sub editor

Layout artist

Front cover designer

Photoshop

InDesign

Printing

Income

Profit

Expenditure£3308.75

COMMERCIAL and AUDIENCE VIABILITY

Inside paper: 150gsm, coated, gloss paperFront and back cover: 250gsm, coated, gloss paper

Outside a college or university for the first time.

Lots of male students

The word will spread

Good for advertising

Thick enough to withstand wear and tear, not too thin and flimsy

Thicker than the inside pages, thick enough to protect the magazine

Distribution

MY PRODUCT-front cover

Black acts as a base colour for the others to go against

Sky line to advertise another featureYellow connotes

freshness and almost purity

Red connotes sexiness and lust

Lots of sell lines to attract the readers eye

One main image down the side as in Nuts

MY PRODUCT- contents pages

Colours the same as the front page to keep a strict colour scheme

A lot of pictures to keep it good to look at

Same layout as Nuts

MY PRODUCT- 1st double page spread

Red, yellow, white and black

A lot of break out boxes so that there is enough text on the page

but not all pushed together

Similar to the mock ups but with a different language style and the Godiva facts added in

Article about the story of Lady Godiva and a local person re

enacting her

MY PRODUCT- 2nd double page spread

An article about bondage but keeping it classy and not

‘trashy’ like the articles that you normally see

A model that is fully covered up

2 articles, showing slight links to horse

riding

MY PRODUCT

WHAT?

LOCAL

ALTERNATIVE

COMBINING 2 GENRES

EQUESTRIAN

LADS MAG

WHY?

IN NEED OF SOMETHING NEW

NEEDS LOCAL FEATURES

FILLING A GAP IN THE MARKET

SOMETHING FOR 17-24 YEAR OLDS

CONCLUSION

NEWSPAPER OR MAGAZINE

16-25-17-24

SELF-FUNDED BY ADVERTISING

USP

LOCAL MAGAZINE THAT COMBINES TWO GENRES OF ALREADY ESTABLISHED AND WELL KNOWN MAGAZINES TO CREATE A NEW AND DIFFERENT GENRE EACH MONTH

NEW GENRE

Too much competition on the market to produce a new magazine that would sell efficiently

THANK YOU

Please feel free to ask any questions