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SOS send ! Mobile's Role in Combating Sandy

Mobile Technology's Role in Hurricane Sandy

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Kinvey's look at the role mobile technology played in superstorm Sandy.

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Page 1: Mobile Technology's Role in Hurricane Sandy

SOSsend

!

Mobile's Role inCombating Sandy

Page 2: Mobile Technology's Role in Hurricane Sandy

Viewing Sandy Through a Mobile Lens

Page 3: Mobile Technology's Role in Hurricane Sandy

Mobile phone illuminates epidural for mother-to-be

Page 5: Mobile Technology's Role in Hurricane Sandy

NY MTA tweets field workers' Blackberry photos, 1 video tops 400K views

Page 6: Mobile Technology's Role in Hurricane Sandy

Credit: Justin King

The only building with power. 5,842 RTs.

Page 7: Mobile Technology's Role in Hurricane Sandy

Credit: Augie Ray

For those fortunate to find gas, the wait was 5 hours

Page 8: Mobile Technology's Role in Hurricane Sandy

This iPhone photo of FDR Drive is shared 4,000 times

Page 9: Mobile Technology's Role in Hurricane Sandy

Mobile & Crisis Communications

Page 10: Mobile Technology's Role in Hurricane Sandy

A dash of humor: 45,000 Foursquare users checked in at "Frankenstorm, NY"

Page 11: Mobile Technology's Role in Hurricane Sandy

NY's "PLAN" program alerts residents via SMS

!

Page 12: Mobile Technology's Role in Hurricane Sandy

Newark Mayor live tweets during drive through city.

Page 13: Mobile Technology's Role in Hurricane Sandy

Mobile Aids Storm Recovery

Page 16: Mobile Technology's Role in Hurricane Sandy

Text the following numbersin order to donate money to

the Hurricane Sandyrelief effort

1

2

How to Donate

American Humane

Association

HUMANE 80888 $10

American Humane

Association

HUMANE 80888 $10

Text:To:

To Give:

SalvationArmy

STORM 80888 $10

Text:To:

To Give:

The Red Cross

REDCROSS90999$10

Text:To:

To Give:

Direct Relief International

RELIEF 27722$10

Text:To:

To Give:

WorldVision

GIVEUSA777444$10

Text:To:

To Give:

Nonprofits use SMS to raise money for relief efforts

Page 17: Mobile Technology's Role in Hurricane Sandy

Mobile notifications ruled when hospitals moved patients

Page 18: Mobile Technology's Role in Hurricane Sandy

AT&T and T-Mobile offer free roaming in NYC

AT&T T-Mobile

Page 20: Mobile Technology's Role in Hurricane Sandy

Credit: roeyahram

When batteries die, people turn to ... pay phones

Page 21: Mobile Technology's Role in Hurricane Sandy

Three days after Sandy, hundreds of New Yorkers line up for iPad mini

Hundreds line up for iPad miniSo many people wanted the iPad mini that suppliers are going to have a very hard time mee meeting analysts expectations

Page 22: Mobile Technology's Role in Hurricane Sandy

Killer App: Power

Page 23: Mobile Technology's Role in Hurricane Sandy

Power is the new "canned goods"

Page 24: Mobile Technology's Role in Hurricane Sandy

11 year old opens pop-up charging station, accepts donations forRed Cross

Page 25: Mobile Technology's Role in Hurricane Sandy

Battery power joins the ranks of food, water, shelter

Page 26: Mobile Technology's Role in Hurricane Sandy

This deck highlights the role mobile technology played in preparing for,

combating and recovering from Sandy. Kinvey is proud to be part of the

mobile community.

Kinvey provides cloud backends tomobile app developers

Research by: Lauren Pedigo Design by: Jacob McKibben