Representation: The paper is targeting commuters in London which would be a wide demographic and psychographic. The paper represents issues that would affect the wide demographic. This particular front page represents the drug issues affecting the lives of most of the target audience, regardless of race, gender or social class. There is a photo of a young girl who died 3 weeks after writing a letter titled ʻDear Heroinʼ.

Institution: Owned by associated newspapers limited. This group are a subsiduary of the Daily Mail and general trust. Circulation is 1,361,306. The paper is free and the high readership is also to do with it being left around for people to pick up on trains and buses. The paper is a tabloid style and focuses on soft news, celebrity and entertainment.

Values: Metro was designed to be a paper that could be read in roughly 20 minutes. The tabloid/3 column layout all help towards this. The paper uses relatively short, hard hitting stories most entertainment based. Most articles appear appealing in the paper as they arenʼt columns and columns of endless text.Many adverts are spread around, being how METRO make their money, but this also gives everything its own space. Stories arenʼt clambering over each other

Audience: The Metroʼs target audience is commuterʼs. The paper can be picked up for free in most stations around London. The short easy to read articles contribute to its success as commuters can easily skip through pages reading full stories broken down into small paragraphs

The language of the Metro is relatively simple, being a tabloid newspaper and again relating back to the idea that the Metro is designed to be quick and easy to read for the benefit of commuters, having complex terms and language wouldnʼt be appropriate.

Representation: The News Shopper is the local paper of Bromley. The main audience would obviously be residents of Bromley. Although run locally the newspaper itself is owned by Newsquest, a company that runs most of the regional newspaper over the UK. This front page affects the whole target audience, similar to the Metro regardless of their race, gender or social class. All newspaper try to make their headline affect as many of the target audience as possible

Institution: Owned by Newsquest, who own most regional newspapers but then Newsquest are owned by the Garnett media group. The paper is delivered to peoples houses who want it, or it can be bought from shops. Unlike the Metro because the News Shopper is aimed more to give news to residents of the area, the articles arenʼt so basic and easy to read through. Theyʼre more formal, which we can even see by the front page, there is a lot more text than the Metro

Audience: The target audience for the News Shopper is the residents of Bromley. The paper is generally aimed at people over the age of 25 or so. The News Shopper never really features any news particularly interesting for younger readers. The 4 column layout gives more news and not quite so basic.

Values: 4 column layout is used to give plenty of information to the reader. The articles arenʼt so compact to be skipped over, they give more information to get a full view into the story. There arenʼt many adverts used on the News Shopper because Newsquest make most of their money through the customers buying the paper.

Language: The language in the News Shopper is quite formal. Articles are quite in depth and tell you a lot. The paper isnʼt so much to be designed as a paper to read whilst traveling, its more to be reading when at home, or in an office.

The paper is targetting the residents of Sevenoaks. The newspaper is very similar to the News Shopper as its a regional paper. The paper instantly relates to issues within the area. This front page is quite hard hitting. The reader instantly knows its a positive and will draw them to the paper. The paper would be aimed at middle class readers as Sevenoaks is renowned for being a wealthy area. We would expect the general audience would be those over the age of 30.

Institution: Owned by the general trust

Audience: The audience for the Sevenoaks Chronicle would be those of a slightly higher class. Sevenoaks being known for its wealthy area, would mean the text within the paper would be quite detailed and more issues that are concerning, as opposed to entertainment. The general layout of the newspaper gives this idea with the 5 columns of text and one picture not really telling much therefore having to read the story.

Values: The newspaper itself definitely isnʼt made to appeal to young people. The articles inside are not focused on things such as celebrities lives and what theyʼre doing but more real news. Sevenoaks being a very rural area, local events are quite big there. A lot of stories will be based on events that have happened over the past week

Language: As Sevenoaks is known for being a reasonably well off area with well educated people, you could expect the language of the paper to reflect this. Formal writing with quite advanced terms because this is what the target audience of the Sevenoaks Chronicle will want to read.